Executive Development Programme in SEO & Digital Transformation Leadership
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⢠Fundamentals of SEO & Digital Transformation: This unit will cover the basics of SEO, digital transformation, and how they are interconnected. It will also provide an overview of the latest trends and best practices in the industry. ⢠Keyword Research & On-page Optimization: This unit will focus on the importance of keyword research and on-page optimization for successful SEO. Participants will learn how to conduct effective keyword research, optimize meta tags, and improve content quality. ⢠Link Building & Off-page Optimization: This unit will cover the various link building strategies and off-page optimization techniques for SEO. Participants will learn how to build high-quality backlinks, conduct competitor analysis, and measure the effectiveness of their link building campaigns. ⢠Technical SEO & Website Architecture: This unit will focus on the technical aspects of SEO, including website architecture, site speed, mobile optimization, and structured data. Participants will learn how to optimize their website's technical elements for better search engine visibility. ⢠Data Analytics & SEO Performance Measurement: This unit will cover the essential metrics for measuring SEO performance and how to use data analytics tools for SEO. Participants will learn how to track website traffic, conversion rates, and rankings using tools like Google Analytics and Search Console. ⢠Digital Transformation Strategy & Leadership: This unit will focus on the strategic aspects of digital transformation and leadership. Participants will learn how to develop a digital transformation strategy, lead digital transformation initiatives, and measure their success. ⢠Change Management & Digital Transformation: This unit will cover the human aspects of digital transformation, including change management, organizational culture, and stakeholder engagement. Participants will learn how to manage change effectively, build a culture of innovation, and engage stakeholders in the digital transformation process. ⢠Digital Marketing & Integrated Marketing Communications: This unit will cover the various digital marketing channels and how to integrate them into a cohesive marketing communications strategy. Participants will learn how to use social media, email marketing, content marketing, and other digital channels to reach their target audience and achieve their marketing goals.
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