Certificate in Strategic Marketing: Customer Lifetime Value
-- ViewingNowThe Certificate in Strategic Marketing: Customer Lifetime Value is a comprehensive course that focuses on the importance of customer relationships and their impact on business growth. This program is critical for professionals seeking to advance in marketing careers, as it provides essential skills in customer lifetime value analysis, retention strategies, and customer-centric marketing.
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⢠Understanding Customer Lifetime Value (CLV)
⢠Calculating Customer Lifetime Value
⢠Importance of Customer Lifetime Value in Strategic Marketing
⢠CLV: Key Drivers and Metrics
⢠Segmenting Customers by Customer Lifetime Value
⢠Maximizing Customer Lifetime Value
⢠CLV and Customer Relationship Management (CRM)
⢠Strategies to Increase Customer Lifetime Value
⢠CLV: Case Studies and Best Practices
⢠Measuring and Tracking the Impact of CLV-focused Strategies
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