Executive Development Programme in Museum Strategy: Digital Transformation
-- ViewingNowThe Executive Development Programme in Museum Strategy: Digital Transformation is a certificate course designed to equip museum professionals with the necessary skills to drive digital innovation in their organizations. This programme is crucial in today's digital age, where museums must adapt to changing visitor expectations and engage with audiences in new ways.
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⢠Museum Strategy and Digital Transformation: Understanding the interplay between museum strategy and digital transformation, and its impact on the cultural sector.
⢠Digital Trends in Museums: Exploring current and emerging digital trends in museums, including virtual exhibitions, augmented reality, and AI-powered interpretations.
⢠Digital Audience Development: Strategies to expand and engage museum audiences through digital channels, such as social media, email marketing, and content marketing.
⢠Digital Preservation and Access: Best practices for digital preservation, ensuring long-term access to digital collections, and promoting open access.
⢠Digital Business Models: Evaluating and implementing sustainable digital business models, including membership schemes, online donations, and e-commerce.
⢠Digital Analytics and Metrics: Utilizing data and analytics to measure the success of digital initiatives, inform decision-making, and optimize audience engagement.
⢠Digital Innovation Management: Implementing a culture of innovation in museums, encouraging experimentation, and managing risks associated with digital transformation.
⢠Digital Ethics and Privacy: Navigating ethical considerations and privacy concerns in the digital age, and ensuring compliance with data protection regulations.
⢠Digital Skills for Museum Professionals: Developing digital skills for museum professionals, including content creation, social media management, and data analysis.
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