Executive Development Programme in Accessible Tourism Leadership: Digital Focus
-- ViewingNowThe Executive Development Programme in Accessible Tourism Leadership: Digital Focus is a certificate course designed to empower tourism professionals with the skills needed to lead in an increasingly digital and accessible world. This programme highlights the importance of inclusive tourism, addressing the needs of travelers with disabilities and providing equal access to services and experiences.
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⢠Understanding Accessible Tourism & Digital Leadership: An overview of accessible tourism, its importance, and the role of digital leadership. This unit will cover key terminologies, best practices, and current trends in accessible tourism and digital leadership.
⢠Digital Accessibility & Standards: This unit will focus on digital accessibility standards and guidelines such as WCAG 2.1, Section 508, and ADA. It will cover the importance of digital accessibility in accessible tourism and how to implement these standards.
⢠Accessible Digital Marketing & Branding: This unit will cover the importance of accessible digital marketing and branding in accessible tourism. It will include best practices for accessible website design, social media, email marketing, and content marketing.
⢠Assistive Technology & Accessible Tourism: This unit will cover various assistive technologies and how they can be integrated into accessible tourism. It will include an overview of different types of assistive technologies such as screen readers, voice recognition software, and mobility aids.
⢠Digital Accessibility Auditing & Testing: This unit will cover the importance of regular auditing and testing in maintaining digital accessibility. It will include best practices for conducting digital accessibility audits, manual and automated testing tools, and how to interpret and act on audit results.
⢠Accessible Digital Content Creation: This unit will cover the best practices for creating accessible digital content, including documents, images, videos, and audio. It will cover the use of alt text, captions, transcripts, and other accessibility features.
⢠Inclusive Design & User Experience: This unit will cover the principles of inclusive design and how they can be applied to improve the user experience in accessible tourism. It will cover the importance of user research, usability testing, and iterative design in creating inclusive digital experiences.
⢠Digital Accessibility Policy & Training: This unit will cover the importance of having a digital accessibility policy and providing regular training to staff. It will include best practices for developing a digital accessibility policy, training materials, and methods for measuring the effectiveness of training.
⢠Legal & Ethical Considerations in Accessible Tourism: This unit will cover the legal and ethical considerations in accessible
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