Global Certificate in Video Ad Strategies for Growth
-- ViewingNowThe Global Certificate in Video Ad Strategies for Growth is a comprehensive course designed to meet the growing industry demand for video advertising expertise. This certification equips learners with essential skills to plan, execute, and optimize video ad campaigns that drive growth and engagement.
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⢠Video Advertising Fundamentals • Understanding the basics of video ad strategies, including the benefits and challenges of video advertising, and the key components of a successful video ad campaign.
⢠Audience Research and Targeting • Identifying and understanding your target audience, and learning how to use data and insights to create highly targeted video ad campaigns.
⢠Creative Development for Video Ads • Developing compelling and engaging video ads, including best practices for storytelling, visual design, and messaging.
⢠Video Ad Formats and Placements • Exploring the different video ad formats (e.g. pre-roll, mid-roll, post-roll, etc.) and placements (e.g. social media, OTT, etc.) available, and understanding how to choose the right format and placement for your campaign.
⢠Video Ad Buying and Optimization • Learning how to buy and optimize video ad campaigns, including best practices for targeting, bidding, and measurement.
⢠Video Ad Analytics and Reporting • Understanding how to measure and analyze the performance of your video ad campaigns, and how to use data and insights to optimize and improve your results.
⢠Video Advertising Trends and Best Practices • Keeping up-to-date with the latest trends and best practices in video advertising, and learning how to stay ahead of the curve and stay competitive.
⢠Video Advertising Case Studies • Analyzing real-world examples of successful video ad campaigns, and learning from the successes and failures of others.
⢠Ethics and Compliance in Video Advertising • Understanding the ethical and legal considerations of video advertising, and learning how to create video ad campaigns that are transparent, honest, and compliant with industry standards.
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