Advanced Certificate High-Performance E-commerce Email
-- ViewingNowThe Advanced Certificate in High-Performance E-commerce Email Course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly growing e-commerce industry. This course focuses on high-performance email marketing strategies, a critical component of e-commerce success.
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⢠E-commerce Email Strategy: Understanding the role of email in e-commerce, building an effective email marketing strategy, and setting campaign goals.
⢠Email List Building: Growing and segmenting an email list, using lead magnets, and optimizing sign-up forms for conversions.
⢠Personalization and Automation: Implementing personalization techniques, setting up automated email campaigns, and utilizing marketing automation tools.
⢠Email Design and Content Creation: Designing mobile-responsive emails, crafting compelling subject lines, and creating engaging content for different stages of the customer journey.
⢠Behavior-based Email Campaigns: Triggered emails based on user behavior, such as abandoned cart, post-purchase follow-up, and win-back campaigns.
⢠Analytics and Performance Tracking: Understanding email marketing metrics, setting up conversion tracking, and using data to optimize email campaigns.
⢠Testing and Optimization: A/B testing, multivariate testing, and optimizing email campaigns for better open rates, click-through rates, and conversions.
⢠E-commerce Email Compliance: Understanding CAN-SPAM, GDPR, and other email marketing regulations, and ensuring email campaigns comply with applicable laws.
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