Masterclass Certificate in Marketing Analytics & Customer Journey Mapping

-- ViewingNow

The Masterclass Certificate in Marketing Analytics & Customer Journey Mapping is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven marketing landscape. This course emphasizes the importance of using data to understand customer behavior, map customer journeys, and make informed marketing decisions.

4.0
Based on 3,440 reviews

5,969+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

이 과정에 대해

In this age of big data, marketing analytics has become a critical skill for organizations seeking to optimize their marketing efforts and improve customer engagement. By learning how to analyze customer data, map customer journeys, and create data-driven marketing strategies, learners can significantly enhance their value to employers and advance their careers. This course covers a range of topics, including data analysis, customer segmentation, marketing automation, and customer journey mapping. Through hands-on exercises and real-world examples, learners will gain practical experience in using data to drive marketing success. Upon completion of the course, learners will receive a Masterclass Certificate in Marketing Analytics & Customer Journey Mapping, demonstrating their expertise in this high-demand field.

100% 온라인

어디서든 학습

공유 가능한 인증서

LinkedIn 프로필에 추가

완료까지 2개월

주 2-3시간

언제든 시작

대기 기간 없음

과정 세부사항

• Marketing Analytics Overview
• Data Collection and Analysis
• Customer Segmentation and Profiling
• Marketing Metrics and KPIs
• Customer Lifetime Value (CLV) Analysis
• Attribution Modeling
• Marketing Mix Modeling
• Predictive Analytics and Modeling
• Customer Journey Mapping and Analysis
• Data Visualization and Reporting

경력 경로

The marketing analytics and customer journey mapping field is an exciting and rapidly growing area in the UK. With the increasing demand for data-driven decision-making, various roles have emerged as key contributors to success. This 3D pie chart highlights the distribution of these roles, visually representing their significance in the industry. 1. Marketing Analyst: With a 45% share, marketing analysts are fundamental in understanding market trends, consumer behavior, and evaluating the effectiveness of marketing campaigns. They play a vital role in bridging the gap between marketing and analytics, providing insights that help businesses grow. 2. Digital Marketing Specialist: Holding a 25% share, these professionals are responsible for creating and implementing digital marketing strategies, reaching customers through online channels. They craft engaging content, optimize websites, and manage social media platforms to enhance brand awareness and generate leads. 3. Marketing Data Scientist: With a 15% share, marketing data scientists combine marketing expertise with data analysis and machine learning skills. They build predictive models, analyze customer behavior, and provide insights that help businesses tailor their marketing strategies to customer needs. 4. Customer Journey Analyst: Holding a 10% share, customer journey analysts delve into the customer experience, mapping touchpoints and identifying areas for improvement. They optimize the customer journey to increase satisfaction, loyalty, and overall business success. 5. Marketing Technology Specialist: With a 5% share, marketing technology specialists oversee marketing technology infrastructure and tools, ensuring seamless integration, functionality, and data flow. They help businesses leverage technology to enhance marketing performance and ROI. This 3D pie chart showcases the evolving landscape of marketing analytics and customer journey mapping roles in the UK, highlighting the growth, diversity, and importance of these positions.

입학 요건

  • 주제에 대한 기본 이해
  • 영어 언어 능숙도
  • 컴퓨터 및 인터넷 접근
  • 기본 컴퓨터 기술
  • 과정 완료에 대한 헌신

사전 공식 자격이 필요하지 않습니다. 접근성을 위해 설계된 과정.

과정 상태

이 과정은 경력 개발을 위한 실용적인 지식과 기술을 제공합니다. 그것은:

  • 인정받은 기관에 의해 인증되지 않음
  • 권한이 있는 기관에 의해 규제되지 않음
  • 공식 자격에 보완적

과정을 성공적으로 완료하면 수료 인증서를 받게 됩니다.

왜 사람들이 경력을 위해 우리를 선택하는가

리뷰 로딩 중...

자주 묻는 질문

이 과정을 다른 과정과 구별하는 것은 무엇인가요?

▼

과정을 완료하는 데 얼마나 걸리나요?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

언제 코스를 시작할 수 있나요?

▼

코스 형식과 학습 접근 방식은 무엇인가요?

▼

코스 수강료

가장 인기
뚠뼸 경로: GBP £140
1개월 내 완료
가속 학습 경로
  • 죟 3-4시간
  • 쥰기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
표준 모드: GBP £90
2개월 내 완료
유연한 학습 속도
  • 죟 2-3시간
  • 정기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
두 계획 모두에 포함된 내용:
  • 전체 코스 접근
  • 디지털 인증서
  • 코스 자료
올인클루시브 가격 • 숨겨진 수수료나 추가 비용 없음

과정 정보 받기

상세한 코스 정보를 보내드리겠습니다

회사로 지불

이 과정의 비용을 지불하기 위해 회사를 위한 청구서를 요청하세요.

청구서로 결제

경력 인증서 획득

샘플 인증서 배경
MASTERCLASS CERTIFICATE IN MARKETING ANALYTICS & CUSTOMER JOURNEY MAPPING
에게 수여됨
학습자 이름
에서 프로그램을 완료한 사람
London School of International Business (LSIB)
수여일
05 May 2025
블록체인 ID: s-1-a-2-m-3-p-4-l-5-e
이 자격증을 LinkedIn 프로필, 이력서 또는 CV에 추가하세요. 소셜 미디어와 성과 평가에서 공유하세요.
SSB Logo

4.8
새 등록
→ 과정 보기