Executive Development Programme in Relationship-Based Marketing
-- ViewingNowThe Executive Development Programme in Relationship-Based Marketing is a certificate course designed to empower professionals with the skills to build and maintain strong customer relationships. In today's highly competitive business landscape, relationship-based marketing has become increasingly important for organizations to differentiate themselves and drive customer loyalty.
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⢠Understanding Relationship-Based Marketing: This unit will cover the basics of relationship-based marketing, its importance, and how it differs from traditional transactional marketing. It will also introduce primary and secondary keywords. ⢠Building Customer Relationships: This unit will delve into the strategies and techniques for building strong relationships with customers. It will cover topics such as customer engagement, loyalty, and retention. ⢠Data-Driven Marketing: This unit will focus on how to use data to inform marketing strategies. It will cover data collection, analysis, and segmentation. ⢠Personalization in Marketing: This unit will explore how to personalize marketing efforts to better connect with customers. It will cover topics such as personalized messaging, offers, and experiences. ⢠Multi-Channel Marketing: This unit will discuss how to effectively use multiple channels to reach customers. It will cover topics such as email, social media, mobile, and direct mail. ⢠Customer Experience Management: This unit will cover how to manage the overall customer experience to build lasting relationships. It will cover topics such as customer journey mapping, touchpoints, and feedback. ⢠Metrics and Analytics: This unit will focus on how to measure the success of relationship-based marketing efforts. It will cover topics such as key performance indicators (KPIs), return on investment (ROI), and attribution modeling. ⢠Ethical Considerations: This unit will discuss the ethical considerations of relationship-based marketing, including data privacy and security, transparency, and customer trust. ⢠Future Trends: This unit will explore the future trends of relationship-based marketing, including the role of artificial intelligence (AI), machine learning, and the Internet of Things (IoT).
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