Professional Certificate in Education PR: Managing Public Perception
-- ViewingNowThe Professional Certificate in Education PR: Managing Public Perception is a valuable course designed to equip learners with essential skills in education public relations. This program emphasizes the importance of shaping positive public perceptions about educational institutions and initiatives.
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⢠Unit 1: Introduction to Education PR: Defining the role of public relations in education
⢠Unit 2: Stakeholder Engagement: Identifying and communicating with key education stakeholders
⢠Unit 3: Media Relations: Building positive relationships with education journalists
⢠Unit 4: Crisis Communication: Managing education crises and protecting public perception
⢠Unit 5: Social Media Management: Leveraging social media to shape education public opinion
⢠Unit 6: Internal Communications: Engaging education employees and fostering a positive culture
⢠Unit 7: Community Outreach: Building strong community ties and partnerships
⢠Unit 8: Data-Driven PR: Using education data to inform PR strategies and decisions
⢠Unit 9: Measuring Success: Evaluating the impact of education PR efforts
⢠Unit 10: Ethical Considerations: Navigating the ethical landscape of education PR
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