Global Certificate in Retargeting for Marketing Excellence
-- ViewingNowThe Global Certificate in Retargeting for Marketing Excellence is a comprehensive course designed to empower marketers with the essential skills needed to excel in retargeting strategies. In an era where consumer attention is scarce, this course is of paramount importance for professionals seeking to maximize conversions and revenue.
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⢠Retargeting Fundamentals: Understanding the basics of retargeting, its importance in marketing, and how it works.
⢠Behavioral Retargeting: Exploring the concept of behavioral retargeting, targeting users based on their online behavior and actions.
⢠Pixel-based Retargeting: Learning about pixel-based retargeting, implementing tracking pixels, and understanding their role in retargeting.
⢠List-based Retargeting: Delving into list-based retargeting, utilizing user data, and creating custom audience lists.
⢠Retargeting Strategies: Developing effective retargeting strategies, including audience segmentation, ad frequency, and creative optimization.
⢠Retargeting Channels: Identifying various retargeting channels, such as search, display, social media, and email, and their best practices.
⢠Measuring Retargeting Success: Understanding key performance indicators (KPIs) for retargeting campaigns and how to measure their success.
⢠Privacy and Compliance: Addressing privacy concerns, regulations, and best practices for compliant retargeting campaigns.
⢠Retargeting Tools and Platforms: Examining popular retargeting tools and platforms, and their features and benefits.
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