Global Certificate in Email Marketing Automation for Growth
-- ViewingNowThe Global Certificate in Email Marketing Automation for Growth is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This certificate program emphasizes the importance of email marketing automation, a critical aspect of modern business growth strategies.
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⢠Email Marketing Basics: Understanding the fundamentals of email marketing, including the benefits and challenges of email marketing automation.
⢠Email List Building: Strategies for building a high-quality email list, including opt-in forms, lead magnets, and content upgrades.
⢠Email Campaign Design: Best practices for designing effective email campaigns, including layout, formatting, and mobile optimization.
⢠Email Automation Workflows: Techniques for creating automated email workflows, including welcome series, onboarding sequences, and abandoned cart emails.
⢠Segmentation and Personalization: Strategies for segmenting email lists and personalizing email content for maximum engagement.
⢠Analytics and Metrics: Key metrics for measuring the success of email marketing campaigns, including open rates, click-through rates, and conversion rates.
⢠Email Deliverability: Best practices for ensuring email deliverability, including list cleaning, spam prevention, and authentication.
⢠Legal and Ethical Considerations: Overview of legal and ethical considerations in email marketing, including anti-spam laws, privacy policies, and permission-based marketing.
⢠Email Marketing Tools: Overview of popular email marketing automation tools, including Mailchimp, ActiveCampaign, and ConvertKit.
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