Global Certificate Digital PR & Building an Ethical Brand
-- ViewingNowThe Global Certificate in Digital PR & Building an Ethical Brand course is a comprehensive program designed to empower learners with essential skills in digital public relations and ethical branding. This course highlights the importance of maintaining a strong online presence, fostering positive relationships with target audiences, and upholding ethical standards in brand representation.
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⢠Digital PR Fundamentals & Strategy: This unit will cover the basics of digital PR and creating a comprehensive strategy, including setting goals, identifying target audiences, and selecting appropriate channels.
⢠Building an Ethical Brand Online: This unit will focus on the importance of maintaining an ethical brand image in the digital age, addressing topics such as transparency, authenticity, and corporate social responsibility.
⢠Media Relations in the Digital Age: This unit will explore the evolving role of media relations in digital PR, including how to build relationships with influencers, bloggers, and journalists.
⢠Content Marketing for Digital PR: This unit will cover the use of content marketing in digital PR, including the creation, distribution, and promotion of engaging and relevant content.
⢠Social Media for Digital PR: This unit will examine the role of social media in digital PR, including social listening, community management, and social media advertising.
⢠SEO for Digital PR: This unit will delve into the relationship between digital PR and SEO, including link building, keyword research, and on-page optimization.
⢠Metrics and Analytics for Digital PR: This unit will explore the use of data and analytics in digital PR, including how to measure the effectiveness of campaigns, set KPIs, and analyze results.
⢠Digital Crisis Management: This unit will address the importance of crisis management in digital PR, including how to prepare for and respond to negative publicity or online threats.
⢠Future Trends in Digital PR: This unit will look at emerging trends and technologies in digital PR, including AI, VR, and AR, and how to leverage them for maximum impact.
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