Executive Development Programme in School CRM Strategies
-- ViewingNowThe Executive Development Programme in School CRM Strategies certificate course is a comprehensive program designed to meet the growing industry demand for experts in customer relationship management (CRM) specifically tailored for the education sector. This course emphasizes the importance of CRM in schools, focusing on leveraging technology and data to improve student engagement, parent communication, and operational efficiency.
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⢠School CRM Fundamentals: Understanding Customer Relationship Management (CRM) principles and their application in the education sector.
⢠Data Management: Collecting, organizing, and analyzing student and parent data for effective relationship building and communication.
⢠Stakeholder Engagement: Strategies for engaging parents, students, and staff in the school's CRM ecosystem.
⢠Marketing Automation: Implementing automated marketing campaigns to enhance the school's brand and reputation.
⢠Personalized Communication: Techniques for personalizing communication to improve student outcomes and parent satisfaction.
⢠CRM Integration: Integrating CRM systems with other school software, such as Learning Management Systems (LMS) and Student Information Systems (SIS).
⢠Reporting and Analytics: Using data and analytics to evaluate CRM strategies and make data-driven decisions.
⢠Change Management: Managing change and resistance to new CRM systems and strategies.
⢠Security and Privacy: Ensuring CRM systems are secure and comply with privacy regulations, such as GDPR and FERPA.
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