Global Certificate Performance Media Marketing
-- ViewingNowThe Global Certificate in Performance Media Marketing is a comprehensive course that equips learners with essential skills for success in the digital marketing industry. This course emphasizes the importance of data-driven marketing strategies, focusing on KPIs and ROI to optimize campaigns and maximize results.
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⢠Cross-platform Performance Media Marketing Strategy – Understanding the importance of a cohesive marketing strategy across various platforms, and how to create one that drives results. ⢠Paid Social Media Advertising – Leveraging social media platforms for performance marketing, including ad creation, targeting, and optimization. ⢠Programmatic Advertising – Utilizing programmatic technology for efficient and effective ad buying and placement, including real-time bidding and audience targeting. ⢠Search Engine Marketing (SEM) – Driving traffic and conversions through paid search advertising, including keyword research, ad copywriting, and bid management. ⢠Display Advertising – Utilizing visual ads to increase brand awareness and drive conversions, including ad format options, targeting, and optimization. ⢠Mobile Marketing – Reaching consumers on their mobile devices, including mobile-specific ad formats, location-based targeting, and app-based advertising. ⢠Email Marketing – Reaching consumers through their inbox, including segmentation, automation, and optimization. ⢠Attribution Modeling – Understanding the customer journey and attributing conversions to the appropriate channels and touchpoints. ⢠Data Analysis – Analyzing performance data to make informed decisions, including using data visualization tools and reporting techniques.
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