Masterclass Certificate in Mobile Marketing KPIs
-- ViewingNowThe Masterclass Certificate in Mobile Marketing KPIs course is a comprehensive program that equips learners with essential skills to excel in the rapidly growing mobile marketing industry. This course emphasizes the importance of Key Performance Indicators (KPIs) in measuring the success of mobile marketing campaigns.
6,399+
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GBP £ 140
GBP £ 202
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⢠Understanding Mobile Marketing KPIs: Defining key performance indicators (KPIs) and their significance in mobile marketing.
⢠User Acquisition Metrics: Analyzing cost per install (CPI), customer acquisition cost (CAC), and retention rates.
⢠Engagement Metrics: Evaluating click-through rates (CTR), conversion rates, and session lengths.
⢠Retention & Churn Rates: Measuring user retention, churn rate, and their impact on mobile marketing strategies.
⢠ROI & Attribution Models: Understanding return on investment (ROI) calculation and attribution model selection.
⢠A/B Testing & Optimization: Implementing A/B testing, data analysis, and iterative optimization.
⢠Mobile Analytics Tools: Exploring popular analytics tools and selecting the right one for your mobile marketing needs.
⢠Performance Monitoring & Reporting: Continuous monitoring, reporting, and data-driven decision making.
⢠Advanced KPI Analysis: Diving deep into cohort analysis, funnel analysis, and predictive analytics.
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