Executive Development Programme in Facebook Live for Marketing Success
-- ViewingNowThe Executive Development Programme in Facebook Live for Marketing Success is a certificate course that holds immense importance in today's digital marketing landscape. With the rapid shift towards online marketing, mastering Facebook Live as a marketing tool is crucial for business growth and career advancement.
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⢠Facebook Live Basics: Understanding Facebook Live, setting up a live video, and best practices for video quality and sound.
⢠Creating a Content Strategy: Identifying target audiences, setting goals, and planning a content calendar for Facebook Live videos.
⢠Engaging with Viewers: Interacting with viewers in real-time, responding to comments, and encouraging engagement through calls-to-action.
⢠Promoting Facebook Live Videos: Utilizing Facebook's promotional tools, cross-promoting on other social media platforms, and creating a promotional plan.
⢠Measuring Success: Analyzing Facebook Insights, tracking key performance indicators, and adjusting strategies based on data.
⢠Video Editing and Republishing: Editing recorded Facebook Live videos for reuse, repurposing content for other platforms, and creating a distribution plan.
⢠Building a Community: Fostering a sense of community through Facebook Live, building relationships with viewers, and encouraging repeat engagement.
⢠Staying Up-to-Date: Keeping up with the latest Facebook Live features and updates, experimenting with new tools and techniques, and staying ahead of the competition.
Note: These units are not ranked in any particular order and can be rearranged based on the specific needs and goals of the Executive Development Programme.
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