Global Certificate in Email Marketing for Client Acquisition
-- ViewingNowThe Global Certificate in Email Marketing for Client Acquisition is a comprehensive course designed to empower professionals with the essential skills to excel in email marketing. This certification focuses on harnessing the power of email marketing for effective client acquisition, a vital aspect of business growth in the digital era.
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⢠• Email Marketing Strategy: Understanding the importance of having a solid email marketing strategy for client acquisition, including segmentation, personalization, and automation.
⢠• Email List Building: Techniques and best practices for building a quality email list, including landing pages, lead magnets, and content upgrades.
⢠• Email Campaign Design: Designing effective email campaigns that convert, including subject lines, copywriting, and call-to-actions.
⢠• Email Deliverability: Strategies for improving email deliverability, including list hygiene, authentication, and engagement-based filtering.
⢠• Email Analytics: Understanding key email marketing metrics and how to use analytics to optimize campaigns and improve ROI.
⢠• Email Marketing Automation: Implementing automation workflows for client acquisition, including welcome emails, lead nurturing, and cart abandonment.
⢠• Email Marketing Compliance: Ensuring email marketing campaigns comply with relevant laws and regulations, including CAN-SPAM, GDPR, and CASL.
⢠• Email Marketing Tools and Platforms: A review of popular email marketing tools and platforms, including Mailchimp, Sendinblue, and Constant Contact.
⢠• Email Marketing Integration: Integrating email marketing with other digital marketing channels, including social media, content marketing, and SEO.
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