Executive Development Programme Ad Fraud: Essential Skills
-- ViewingNowThe Executive Development Programme Ad Fraud: Essential Skills certificate course is a comprehensive program designed to combat the growing issue of ad fraud in the industry. This course emphasizes the importance of understanding ad fraud, its impact on businesses, and strategies to mitigate it.
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⢠Understanding Ad Fraud: An Overview
⢠Types of Ad Fraud: Identifying Common Schemes
⢠Detection Techniques: Monitoring and Analyzing Ad Traffic
⢠Data Analysis: Utilizing Statistics and Machine Learning for Fraud Detection
⢠Anti-Fraud Tools: Exploring Solutions for Protecting Ad Campaigns
⢠Legal and Compliance Considerations: Navigating Regulations and Policies
⢠Measuring Success: Evaluating Anti-Fraud Strategies and Campaign Performance
⢠Industry Best Practices: Staying Up-to-Date with Emerging Trends
⢠Case Studies: Examining Real-World Examples of Ad Fraud Detection and Prevention
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