Certificate in Behavioral Pricing for Business
-- ViewingNowThe Certificate in Behavioral Pricing for Business is a comprehensive course designed to equip learners with the essential skills needed to excel in pricing strategies that leverage behavioral economics. This program emphasizes the importance of understanding customer behavior and decision-making processes, enabling businesses to optimize their pricing strategies and increase revenue.
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⢠Introduction to Behavioral Pricing
⢠Understanding Consumer Psychology
⢠Pricing Strategies & Psychological Pricing Techniques
⢠The Role of Perception in Pricing
⢠Anchoring and its Impact on Pricing
⢠Price Framing and its Influence on Consumer Decisions
⢠The Power of Comparative Pricing
⢠Behavioral Pricing in Action: Real-World Examples
⢠Ethical Considerations in Behavioral Pricing
⢠Developing a Successful Behavioral Pricing Strategy
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