Certificate in Ad Platform Core Concepts

Name: Certificate in Ad Platform Core Concepts
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The Certificate in Ad Platform Core Concepts is a comprehensive course designed to empower learners with essential skills in the ever-evolving advertising industry. This program focuses on ad platform fundamentals, teaching the principles of ad operations, campaign management, and analytics.

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AboutThisCourse

It is ideal for individuals seeking to advance their careers in digital advertising, marketing, or related fields. In today's data-driven world, understanding ad platforms is crucial for businesses to effectively reach their target audience. This course is in high demand as organizations require skilled professionals to manage their digital advertising strategies. By completing this certificate program, learners will be equipped with the necessary skills to excel in various ad platform roles, enhancing their value in the job market and opening up new career opportunities.

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CourseDetails

• Understanding Ad Platforms
• Importance of Ad Platforms in Digital Marketing
• Key Ad Platforms: Google Ads, Facebook Ads, LinkedIn Ads
• Ad Platform Core Components: Campaigns, Ad Groups, Keywords, Ads
• Ad Platform Targeting: Demographics, Interests, Behaviors, Keywords
• Ad Platform Bidding Strategies: Cost-per-click (CPC), Cost-per-impression (CPM), Cost-per-acquisition (CPA)
• Ad Platform Optimization: A/B Testing, Conversion Tracking, Audience Expansion
• Ad Platform Reporting and Analysis: Metrics, Dimensions, Attribution
• Ad Platform Best Practices and Guidelines

CareerPath

The Certificate in Ad Platform Core Concepts is a valuable credential that equips learners with in-demand skills for the UK's thriving digital marketing industry. This section presents an engaging 3D pie chart that highlights the job market trends for various roles associated with ad platform core concepts. By exploring the chart below, you'll discover the percentage distribution of popular roles, along with their relevance in the industry. This will provide you with an understanding of the diverse job opportunities available for professionals with expertise in ad platform core concepts. The data displayed in this 3D pie chart showcases the following essential roles in the digital marketing landscape: 1. **Digital Marketing Specialist**: With 35% representation, digital marketing specialists are the most prevalent role in the industry. They are responsible for creating and implementing comprehensive marketing strategies across various channels. 2. **PPC Specialist**: Pay-per-click (PPC) specialists account for 25% of the industry roles. As experts in PPC advertising, they manage and optimise paid advertising campaigns to generate high-quality leads and conversions. 3. **SEO Specialist**: Search engine optimisation (SEO) specialists represent 20% of the industry roles. They enhance the visibility of websites and web pages in search engine results, ensuring maximum organic traffic and online presence. 4. **Social Media Manager**: Social media managers make up 15% of the industry roles. They develop and maintain social media strategies to engage audiences, promote brand awareness, and drive website traffic. 5. **Content Marketing Specialist**: Content marketing specialists account for the remaining 5% of industry roles. They create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience, fostering brand loyalty and driving profitable customer action. In summary, the Certificate in Ad Platform Core Concepts offers a robust foundation for learners to excel in any of these digital marketing roles. The 3D pie chart above illustrates the thriving job market for professionals equipped with ad platform core concepts knowledge and skills.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN AD PLATFORM CORE CONCEPTS

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London School of International Business (LSIB)

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05 May 2025

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