Executive Development Programme in DBT: Marketing in the Digital Age

Name: Executive Development Programme in DBT: Marketing in the Digital Age
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The Executive Development Programme in DBT: Marketing in the Digital Age certificate course is a valuable program designed to equip learners with essential skills for success in today's digital marketing landscape. This course is crucial for professionals looking to stay ahead of the curve and gain a competitive edge in their careers.

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AboutThisCourse

In this program, learners will gain an in-depth understanding of digital marketing strategies, tools, and techniques, and how to apply them to achieve business objectives. With a focus on Data-Driven Business Transformation (DBT), this course will teach learners how to leverage data and analytics to make informed marketing decisions and drive business growth. As the demand for digital marketing expertise continues to grow, this course is an excellent opportunity for professionals to expand their skillset and advance their careers. By the end of the program, learners will have gained the knowledge and skills necessary to succeed in Digital Marketing and take their careers to the next level.

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CourseDetails

• Digital Marketing Fundamentals
• Search Engine Optimization (SEO) and Marketing (SEM)
• Social Media Marketing and Analytics
• Content Marketing and Strategy
• Email Marketing and Automation
• Mobile Marketing and Optimization
• Display Advertising and Programmatic Buying
• Marketing Analytics and Data-Driven Decisions
• Digital Marketing Trends and Innovations

CareerPath

In the ever-evolving landscape of digital marketing, the Executive Development Programme in DBT: Marketing in the Digital Age equips professionals with the latest skills and knowledge required to thrive. Here are some of the most in-demand roles and their respective market trends, represented through a 3D pie chart for a more engaging visual. 1. **Digital Marketing Manager**: With a 25% share in the digital marketing job market, these professionals are responsible for developing and implementing comprehensive marketing strategies across various digital platforms. 2. **SEO Specialist**: Holding 20% of the market share, SEO specialists optimize websites and content to improve search engine rankings and increase organic traffic. 3. **Content Marketing Specialist**: With 18% of the share, content marketing specialists create and distribute valuable, relevant, and consistent content to attract and engage a target audience. 4. **Social Media Manager**: Representing 15% of the digital marketing job market, social media managers oversee brand presence on social media platforms, engage with audiences, and analyze performance data. 5. **PPC Specialist**: Holding 12% of the market share, PPC specialists manage paid advertising campaigns on search engines, social media platforms, and other digital channels to drive targeted traffic. 6. **Data Analyst**: With 10% of the digital marketing job market, data analysts collect, interpret, and utilize data to inform marketing strategies and measure performance. As businesses continue to invest in digital marketing, these roles and their corresponding skillsets will remain valuable in the UK and beyond. Stay updated on the latest trends and enhance your career with the Executive Development Programme in DBT: Marketing in the Digital Age.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN DBT: MARKETING IN THE DIGITAL AGE

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London School of International Business (LSIB)

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05 May 2025

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