Executive Development Programme in Ad Testing & ROI

Name: Executive Development Programme in Ad Testing & ROI
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The Executive Development Programme in Ad Testing & ROI is a certificate course designed to empower professionals with the skills to evaluate advertising effectiveness and optimize return on investment (ROI). In an era where data-driven decision making is paramount, this programme is increasingly important, as it provides insights into cutting-edge ad testing methodologies and analytics.

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AboutThisCourse

The course is tailored to meet the growing industry demand for experts who can measure advertising success and make informed, strategic recommendations. By the end of the programme, learners will be equipped with essential skills in ad testing, market research, and data interpretation, positioning them for career advancement in marketing, advertising, and related fields. Investing in this course demonstrates a commitment to professional growth and a dedication to delivering maximum value for advertising spend. By leveraging the knowledge and techniques gained, participants will be able to drive successful campaigns and contribute to the overall success of their organisation.

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CourseDetails

• Ad Testing Methodologies
• Quantitative and Qualitative Ad Testing Techniques
• Understanding Target Audience for Effective Ad Testing
• Measuring Ad Effectiveness with Key Performance Indicators (KPIs)
• ROI Calculation in Ad Testing
• A/B Testing and Multi-Variate Testing for Ad Optimization
• Utilizing Ad Testing Tools and Software
• Analyzing and Interpreting Ad Testing Results
• Best Practices in Ad Testing and ROI Measurement

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TESTING & ROI

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London School of International Business (LSIB)

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05 May 2025

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