Executive Development Programme Impactful YouTube Shorts

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The Executive Development Programme in Impactful YouTube Shorts is a certificate course designed for professionals seeking to leverage the power of short-form video content for branding, marketing, and communication. This programme highlights the industry's rising demand for concise, engaging, and shareable content, particularly on platforms like YouTube Shorts.

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AboutThisCourse

Learners will gain essential skills in creating impactful short videos, mastering the YouTube algorithm, and measuring campaign success. By completing this course, professionals can enhance their digital storytelling abilities, adapt to the evolving social media landscape, and position themselves as thought leaders in their respective fields. This programme is ideal for marketers, communicators, entrepreneurs, and content creators looking to stay ahead in the competitive digital world.

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โ€ข YouTube Shorts Strategy: Understanding the importance of having a clear and effective YouTube Shorts strategy to reach target audiences and increase brand visibility. โ€ข Content Creation for Short-Form Videos: Learning the art of creating engaging and impactful short-form videos, including best practices for storytelling, visuals, and audio. โ€ข Optimization for Discoverability: Exploring techniques to optimize YouTube Shorts for discoverability, such as using relevant hashtags, keywords, and video titles. โ€ข Building a Community on YouTube: Understanding the importance of building a community on YouTube, and learning strategies for engaging with viewers, responding to comments, and fostering loyalty. โ€ข YouTube Analytics: Exploring the power of YouTube analytics to track performance, measure engagement, and make data-driven decisions for future content creation. โ€ข Monetization Opportunities: Understanding the various monetization opportunities available on YouTube, including ad revenue, channel memberships, and Super Chat. โ€ข Collaboration and Influencer Marketing: Learning the benefits of collaboration and influencer marketing on YouTube, and exploring strategies for building successful partnerships with other creators. โ€ข Brand Safety and Compliance: Understanding the importance of brand safety and compliance on YouTube, and learning best practices for avoiding copyright strikes, community guidelines strikes, and other potential issues.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IMPACTFUL YOUTUBE SHORTS
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London School of International Business (LSIB)
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05 May 2025
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