Executive Development Programme in Sustainable PPC

Name: Executive Development Programme in Sustainable PPC
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The Executive Development Programme in Sustainable PPC is a certificate course designed to empower professionals with the skills needed to drive sustainable pay-per-click (PPC) strategies in today's digital landscape. In an era where sustainability and digital marketing intersect, this programme emphasizes the importance of responsible and eco-friendly PPC practices.

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AboutThisCourse

It is designed to meet the growing industry demand for professionals who can create and manage PPC campaigns that not only deliver results but also minimize environmental impact. Throughout the course, learners will gain essential skills in areas such as keyword research, ad creation, bid management, and performance analysis. They will also explore topics related to sustainability, including carbon footprint reduction, energy efficiency, and ethical supply chain management. By the end of the programme, learners will be equipped with the knowledge and skills needed to advance their careers in sustainable digital marketing.

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CourseDetails

• Unit 1: Introduction to Sustainable PPC: Understanding the basics of Sustainable PPC, its importance, and benefits for businesses. • Unit 2: PPC Audit and Analysis: Learning how to conduct a PPC audit, analyze the results, and identify areas for improvement in a sustainable way. • Unit 3: Keyword Research and Selection: Best practices for sustainable keyword research and selection to improve ad relevance and reduce waste. • Unit 4: Ad Copywriting and Optimization: Techniques for writing compelling and engaging ad copy that aligns with sustainability goals. • Unit 5: Landing Page Optimization: Creating and optimizing landing pages for sustainability to improve user experience and conversion rates. • Unit 6: Bid Management and Optimization: Strategies for effective bid management and optimization to reduce costs and improve ROI. • Unit 7: Attribution Modeling and Analytics: Understanding the role of attribution modeling in sustainable PPC and how to use analytics to track and measure success. • Unit 8: Automation and Machine Learning: Exploring the use of automation and machine learning in sustainable PPC and how to effectively implement these tools. • Unit 9: Case Studies and Best Practices: Reviewing real-world examples and best practices for sustainable PPC campaigns. • Unit 10: Future Trends and Innovations: Staying up-to-date with the latest trends and innovations in sustainable PPC to stay ahead of the competition.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SUSTAINABLE PPC

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London School of International Business (LSIB)

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05 May 2025

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