Professional Certificate in SEO: Feature Engineering Power-Up

Name: Professional Certificate in SEO: Feature Engineering Power-Up
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The Professional Certificate in SEO: Feature Engineering Power-Up is a comprehensive course designed to equip learners with the essential skills needed to excel in the field of Search Engine Optimization (SEO). This program focuses on feature engineering, a critical aspect of SEO that involves creating and optimizing digital features to improve search engine rankings and online visibility.

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AboutThisCourse

In today's digital age, the demand for SEO professionals is at an all-time high, with businesses relying heavily on online presence to reach their target audience. By completing this course, learners will gain a competitive edge in the industry, with the skills and knowledge needed to drive organic traffic, improve search engine rankings, and deliver measurable results for businesses. Through a combination of engaging lectures, real-world examples, and hands-on projects, this program covers a range of topics including keyword research, on-page optimization, link building, and technical SEO. By the end of the course, learners will have a solid understanding of SEO best practices and the skills needed to advance their careers in this exciting and in-demand field.

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CourseDetails

• Feature Engineering Fundamentals
• Data Preprocessing for SEO Feature Engineering
• Importance of Keyword Research in SEO Feature Engineering
• Keyword Research Techniques for SEO Feature Engineering
• Creating Powerful SEO Features using Natural Language Processing (NLP)
• Building Effective SEO Features using Machine Learning Techniques
• Feature Engineering for RankBrain and Other Advanced SEO Algorithms
• Evaluating SEO Feature Engineering Models
• Best Practices for Implementing SEO Feature Engineering in Real-World Scenarios

CareerPath

The Professional Certificate in SEO: Feature Engineering Power-Up is a valuable course to upskill your knowledge in Search Engine Optimization. With the ever-changing job market trends, it's essential to focus on in-demand roles and the required skillset. Here's a 3D Pie chart that represents the distribution of various SEO roles and their market share in the UK. SEO Specialist: This role requires a strong understanding of on-page and off-page optimization strategies, keyword research, and content development. SEO Specialists hold 45% of the SEO workforce. SEO Manager: With a market share of 25%, SEO Managers are responsible for leading a team of SEO specialists, setting SEO goals, and coordinating with other departments to maintain a consistent online presence. Technical SEO: This role focuses on website architecture, mobile optimization, and site speed. Technical SEO professionals hold 15% of the SEO positions in the UK. Local SEO: Local SEO experts concentrate on local listings, online reviews, and geo-targeted keywords to help businesses rank higher in local searches, holding 10% of the SEO roles. SEO Content Writer: With a 5% market share, SEO Content Writers produce engaging content optimized for search engines and users while incorporating relevant keywords and phrases. These roles cover the primary and secondary keywords necessary to excel in the SEO field. To stay ahead in the competition, consider enrolling in the Professional Certificate in SEO: Feature Engineering Power-Up course and master the essential skills required by these roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SEO: FEATURE ENGINEERING POWER-UP

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London School of International Business (LSIB)

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05 May 2025

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