Global Certificate in Marketing Analytics & Crisis Communication

Name: Global Certificate in Marketing Analytics & Crisis Communication
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The Global Certificate in Marketing Analytics & Crisis Communication is a comprehensive course designed to equip learners with essential skills for career advancement in today's data-driven world. This course is of utmost importance as it bridges the gap between traditional marketing and data analytics, teaching learners how to interpret and apply data to make informed marketing decisions.

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AboutThisCourse

In an era where businesses face constant challenges, the ability to communicate effectively during a crisis is crucial. This course addresses this need by providing learners with the tools and strategies necessary to manage communication in times of crisis. The course covers various topics, including marketing analytics, data visualization, crisis communication planning, and stakeholder engagement. By completing this course, learners will be able to demonstrate their proficiency in marketing analytics and crisis communication, making them highly sought after in various industries. They will be equipped with the skills necessary to analyze data, interpret insights, and communicate effectively during a crisis, providing them with a competitive edge in their careers.

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CourseDetails

• Introduction to Marketing Analytics
• Data Collection and Analysis for Marketing
• Marketing Metrics and KPIs
• Segmentation and Targeting in Marketing Analytics
• Customer Analytics and Insights
• Social Media Analytics for Marketing
• Marketing Mix Modeling and Optimization
• Crisis Communication Planning and Strategy
• Implementing and Evaluating Crisis Communication
• Case Studies in Marketing Analytics and Crisis Communication

CareerPath

The Global Certificate in Marketing Analytics & Crisis Communication is a valuable credential in today's job market. This program prepares professionals for various roles, with Marketing Analytics Managers and Crisis Communication Specialists being the most sought-after positions. The 3D pie chart showcases the latest job market trends for these roles in the UK. The chart reveals that Marketing Analytics Managers hold the largest percentage of demand (25%). Crisis Communication Specialists follow closely behind, accounting for 20% of the market. Digital Marketing Analysts and Content Marketing Strategists each represent 18% and 15% of the market, respectively. Market Research Analysts and Data Scientists (Marketing Focus) make up the remaining 12% and 10% of the demand. With an increasing emphasis on data-driven decision-making and strategic communication, this Global Certificate is a smart investment for professionals seeking to advance their careers in marketing analytics and crisis communication.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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GLOBAL CERTIFICATE IN MARKETING ANALYTICS & CRISIS COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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