Certificate in Competitive Intelligence for Product Strategy

Name: Certificate in Competitive Intelligence for Product Strategy
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The Certificate in Competitive Intelligence for Product Strategy is a comprehensive course designed to equip learners with essential skills in competitive intelligence and product strategy. This program emphasizes the importance of understanding the competition and utilizing that knowledge to drive successful product development and growth.

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AboutThisCourse

In today's fast-paced business environment, there is a high industry demand for professionals who can analyze market trends, competitor behaviors, and customer needs to inform product strategy. This course provides learners with the tools and techniques to do just that, giving them a competitive edge in their careers. By completing this course, learners will gain a deep understanding of the competitive intelligence process, from data collection and analysis to reporting and communication. They will also learn how to use this information to inform product strategy, including how to identify market opportunities, evaluate competitor positioning, and make data-driven decisions. With these skills, learners will be well-positioned for career advancement in product management, marketing, and related fields.

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CourseDetails

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Competitive Intelligence Fundamentals •
Market Research and Analysis •
Product Strategy Development •
Intelligence Gathering Techniques •
Competitive Analysis Tools and Software •
Intelligence Report Writing and Presentation •
Ethics in Competitive Intelligence •
Strategic Planning with Competitive Intelligence •
Continuous Intelligence Monitoring and Analysis

CareerPath

The **Certificate in Competitive Intelligence for Product Strategy** grooms professionals to excel in various roles. This section highlights the demand for these roles in the UK using a 3D Pie chart. 1. **Product Manager**: Representing 45% of the demand, Product Managers play a vital role in overseeing product development and execution. 2. **Business Intelligence Analyst**: With 25% of the demand, these professionals focus on data analysis and strategic planning to drive business growth. 3. **Market Research Analyst**: Demanded for 15%, Market Research Analysts study market conditions to provide insights into customer needs and preferences. 4. **Competitive Intelligence Analyst**: With 10% of the demand, they analyze competitors' strategies and market trends to help firms maintain a competitive edge. 5. **Data Analyst**: A growing field, Data Analysts (5%) work with raw data, cleaning, processing, and interpreting it to provide actionable insights.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN COMPETITIVE INTELLIGENCE FOR PRODUCT STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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