Certificate in PPC Testing: Mobile-First Approach

Name: Certificate in PPC Testing: Mobile-First Approach
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The Certificate in PPC Testing: Mobile-First Approach is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising in today's mobile-first world. This course emphasizes the importance of mobile optimization and provides hands-on experience in creating, testing, and optimizing PPC campaigns for mobile devices.

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AboutThisCourse

With the increasing use of mobile devices for online browsing and purchasing, businesses are seeking professionals with specialized skills in mobile PPC advertising. This course offers learners the opportunity to gain a competitive edge in their careers by providing them with the latest strategies and best practices for mobile PPC testing and optimization. Throughout the course, learners will explore the key components of a successful mobile PPC campaign, including ad copywriting, landing page optimization, conversion tracking, and bid management. By the end of the course, learners will have gained the skills and knowledge needed to create and manage effective PPC campaigns that drive mobile traffic, increase conversions, and deliver measurable results.

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CourseDetails

• Unit 1: Introduction to PPC Testing & Mobile-First Indexing
• Unit 2: Setting Up Mobile-Optimized PPC Campaigns
• Unit 3: Mobile Ad Formats & Ad Extensions
• Unit 4: Keyword Research for Mobile PPC
• Unit 5: Creating Mobile-Specific Ad Copy
• Unit 6: Mobile Bid Adjustments & Budget Allocation
• Unit 7: Mobile Landing Page Optimization
• Unit 8: Tracking & Measuring Mobile PPC Performance
• Unit 9: Advanced Mobile PPC Testing Strategies
• Unit 10: Troubleshooting & Optimizing Mobile PPC Campaigns

CareerPath

The **Certificate in PPC Testing: Mobile-First Approach** is designed for professionals looking to specialize in mobile-focused pay-per-click (PPC) advertising. This program covers essential skills like mobile advertising, A/B testing, data analysis, Google Ads, and SEO. In this section, we'll examine the demand for these skills using an engaging 3D pie chart. The **mobile-first approach** is becoming increasingly popular due to the rising use of mobile devices for browsing and shopping. As a result, businesses are investing heavily in mobile advertising, making this skill highly sought after in the job market. ![PPC Testing: Mobile-First Approach Certificate](data-visualization.html) Our 3D pie chart showcases the percentage of importance for various skills in the mobile-first PPC testing landscape. With 35%, **mobile advertising** takes the lead, followed by **A/B testing** at 25%. **Data analysis** and **Google Ads** hold 20% and 15% of the total, respectively. Lastly, **SEO** skills account for 5% of the demand. These statistics demonstrate that professionals with expertise in PPC testing and a mobile-first approach are well-positioned to succeed in the ever-evolving digital marketing industry. By gaining these in-demand skills, you can enhance your career and contribute to the success of businesses seeking to optimize their mobile marketing strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC TESTING: MOBILE-FIRST APPROACH

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London School of International Business (LSIB)

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05 May 2025

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