Executive Development Programme in Sports Brand Performance
-- ViewingNowThe Executive Development Programme in Sports Brand Performance is a certificate course designed to enhance the skills of professionals in the sports industry. This programme emphasizes the importance of brand performance, a critical aspect of any sports-related business.
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โข Sports Marketing: Understanding the sports market, consumer behavior, and market segmentation. Developing effective marketing strategies and campaigns.
โข Sports Sponsorship: Identifying potential sponsors, negotiating deals, and managing sponsorships. Measuring the impact and ROI of sponsorships.
โข Sports Branding: Building and managing a strong sports brand. Understanding brand identity, positioning, and messaging.
โข Sports Digital Marketing: Leveraging digital channels to reach and engage sports fans. Social media, email marketing, and content marketing strategies.
โข Sports Event Management: Planning and executing successful sports events. venue selection, logistics, and event promotion.
โข Sports Data Analysis: Using data to inform marketing and business decisions. Understanding key metrics and using data visualization tools.
โข Sports Legal and Ethical Issues: Navigating legal and ethical challenges in sports marketing. Ambush marketing, athlete endorsements, and intellectual property.
โข Sports Finance and Budgeting: Managing sports marketing budgets. Understanding financial statements and revenue streams.
โข Sports Leadership and Team Management: Building and leading effective sports marketing teams. Motivating team members and managing performance.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- NotAccreditedRecognized
- NotRegulatedAuthorized
- ComplementaryFormalQualifications
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
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- TwoThreeHoursPerWeek
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