Executive Development Programme in Marketing Campaign Performance Management

Name: Executive Development Programme in Marketing Campaign Performance Management
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The Executive Development Programme in Marketing Campaign Performance Management is a certificate course designed to empower professionals with the skills necessary to drive successful marketing campaigns. In today's data-driven world, understanding how to measure and optimize campaign performance is critical for career advancement and business growth.

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AboutThisCourse

This course is essential for marketing managers, digital marketing specialists, and other professionals looking to stay ahead in the ever-evolving marketing landscape. By learning best practices in campaign performance management, learners will be able to make data-informed decisions, optimize marketing spend, and deliver measurable results. Throughout the course, learners will gain hands-on experience with industry-standard tools and techniques for measuring campaign performance. They will also have the opportunity to network with other marketing professionals and receive guidance from experienced instructors. Ultimately, this course will equip learners with the skills necessary to drive successful marketing campaigns, increase ROI, and advance their careers in marketing and related fields.

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CourseDetails

• Campaign Performance Metrics: Understanding and measuring the key performance indicators (KPIs) of marketing campaigns, such as conversion rates, click-through rates, and return on investment (ROI).

• Market Research and Analysis: Utilizing data-driven insights to inform marketing strategy, including target audience segmentation, competitive analysis, and market trend identification.

• Digital Marketing Channels: Optimizing marketing efforts across various digital channels, including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising.

• Marketing Attribution Models: Identifying and assigning credit to the various touchpoints in the customer journey, and understanding the role of attribution modeling in campaign performance management.

• Data Visualization and Reporting: Presenting marketing data and performance metrics in a clear, concise, and actionable manner to stakeholders.

• A/B Testing and Experimentation: Implementing A/B testing and experimentation to continuously improve marketing campaign performance.

• Budgeting and Resource Allocation: Allocating resources and budget to marketing campaigns to maximize ROI and drive business growth.

• Marketing Technology Stack: Leveraging marketing technology tools and platforms to streamline campaign performance management and improve efficiency.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING CAMPAIGN PERFORMANCE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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