Masterclass Certificate in Marketing Analytics & Storytelling with Data

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The Masterclass Certificate in Marketing Analytics & Storytelling with Data is a comprehensive course that equips learners with essential skills for career advancement in today's data-driven world. This course is of utmost importance as it bridges the gap between data analysis and effective communication, a critical skill set in high demand across industries.

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AboutThisCourse

Learners will master the art of translating complex data into actionable insights and compelling stories that drive business growth. The course covers a range of topics including data visualization, statistical analysis, and data storytelling, providing a well-rounded understanding of marketing analytics. By the end of the course, learners will have developed a strong portfolio of data-driven marketing projects, showcasing their ability to analyze data, identify trends, and communicate insights effectively. This will give them a competitive edge in the job market and open up exciting career opportunities in marketing, data analytics, and related fields.

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CourseDetails

• Unit 1: Introduction to Marketing Analytics & Data-Driven Storytelling
• Unit 2: Data Analysis for Marketers: Fundamentals & Best Practices
• Unit 3: Marketing Metrics: Key Performance Indicators (KPIs) & Analytics Frameworks
• Unit 4: Data Visualization Techniques: Charting & Reporting for Marketing Insights
• Unit 5: Segmentation, Targeting, & Positioning (STP) Strategy in Marketing Analytics
• Unit 6: Customer Lifetime Value (CLV) Analysis & Optimization
• Unit 7: Marketing Mix Modeling & Attribution Modeling
• Unit 8: Predictive Analytics & Forecasting for Marketing Strategies
• Unit 9: A/B Testing, Experimentation, & Causal Inference in Marketing
• Unit 10: Communicating Data Insights: Telling a Compelling Marketing Story

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN MARKETING ANALYTICS & STORYTELLING WITH DATA
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London School of International Business (LSIB)
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05 May 2025
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