Global Certificate in PPC: Next-Gen Marketing

Name: Global Certificate in PPC: Next-Gen Marketing
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The Global Certificate in PPC: Next-Gen Marketing is a comprehensive course designed to empower learners with the latest Pay-Per-Click (PPC) advertising skills. In an era where digital marketing reigns supreme, this course's importance cannot be overstated.

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AboutThisCourse

It equips learners with the ability to create and manage effective PPC campaigns, a skill highly sought after in today's digital marketing industry. The course covers a wide range of topics including search engine marketing, display advertising, social media advertising, and remarketing. It provides hands-on experience with popular PPC platforms such as Google Ads and Facebook Ads. By the end of the course, learners will have a solid understanding of PPC strategies, tools, and metrics, enabling them to drive traffic, generate leads, and increase sales. This certificate course is a stepping stone for career advancement in digital marketing. It validates learners' PPC skills, making them more attractive to employers. Whether you're a marketer looking to upskill, a business owner aiming to manage your own PPC campaigns, or a professional seeking a career change, this course is a valuable investment in your future.

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CourseDetails

• Unit 1: Introduction to PPC &
• Unit 2: Keywords Research &
• Unit 3: Ad Copywriting &
• Unit 4: Ad Extensions &
• Unit 5: Bid Strategies &
• Unit 6: Landing Page Optimization &
• Unit 7: Conversion Tracking &
• Unit 8: Advanced PPC Features (i.e. Remarketing, Automated Rules, etc.) &
• Unit 9: PPC Analytics &
• Unit 10: Cross-Channel PPC Strategies

CareerPath

In the ever-evolving landscape of digital marketing, staying updated on job market trends and skill demands is crucial for professionals eager to advance their careers in PPC (Pay-Per-Click) marketing. In this section, we will delve into the roles and opportunities available in the UK market, complemented by a 3D pie chart visualization powered by Google Charts. The chart below offers a snapshot of four prominent job roles within the PPC sector, accompanied by their respective market shares, enabling you to grasp the current industry landscape and identify areas for growth and development. By exploring these statistics, you'll be better equipped to make informed career decisions and identify lucrative opportunities in the UK's PPC job market. PPC Specialist: The backbone of any successful PPC campaign, these professionals manage day-to-day ad operations, ensuring optimal performance and alignment with clients' goals. SEM Manager: Overseeing search engine marketing strategies, these professionals coordinate team efforts, allocate budgets, and liaise with clients to drive successful campaigns and maximize ROI. Digital Marketing Manager: Leading cross-functional teams, these managers orchestrate multi-channel marketing campaigns, incorporating PPC, SEO, social media, email marketing, and content strategies to achieve overarching business objectives. PPC Analyst: Delving into campaign data, these analysts evaluate performance, identify trends, and provide actionable insights to inform strategic decisions and improve overall campaign efficiency. By keeping a close eye on the evolving demands within the PPC job market, you'll be better positioned to adapt, grow, and thrive as a next-gen marketing professional in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC: NEXT-GEN MARKETING

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London School of International Business (LSIB)

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05 May 2025

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