Professional Certificate in Web Dev for Marketing Leadership

Name: Professional Certificate in Web Dev for Marketing Leadership
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The Professional Certificate in Web Development for Marketing Leadership is a crucial course designed to bridge the gap between marketing and web development. This certification course addresses the increasing industry demand for professionals who possess a comprehensive understanding of both fields.

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AboutThisCourse

By enrolling in this program, learners will gain essential skills in web development specifically tailored for marketing leadership roles. The course curriculum covers vital topics such as modern front-end and back-end technologies, user experience (UX) design principles, and web analytics. Upon completion, learners will be equipped with the ability to strategize, implement, and manage effective web development projects that align with marketing objectives. This unique blend of skills will empower professionals to drive innovation, enhance user engagement, and boost overall marketing performance – ultimately leading to remarkable career advancement opportunities in today's digital-focused business landscape.

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• HTML & CSS Fundamentals: Learn the basics of HTML and CSS, including syntax, tags, selectors, and properties. Understand how to create and structure web pages, as well as apply basic styling. • Responsive Web Design: Dive into responsive web design principles, enabling learners to create websites that adapt to various screen sizes and devices. Flexbox and media queries will be covered. • JavaScript Essentials: Master the fundamentals of JavaScript, including variables, data types, functions, arrays, and objects. Gain familiarity with DOM manipulation and event handling. • Front-end Frameworks (e.g., React, Vue, Angular): Explore popular front-end frameworks, focusing on one or two. Understand component-based architecture, state management, and best practices for building scalable web applications. • Web Performance Optimization: Learn the techniques to optimize web performance, such as minification, compression, caching, and lazy loading. Understand the importance of web accessibility and how to implement it. • Content Management Systems (e.g., WordPress, Drupal): Discover how to use popular CMS platforms to create and manage web content. Understand how to implement themes, plugins, and customizations. • Analytics & SEO for Web Developers: Understand the importance of analytics and SEO in web development. Learn how to integrate Google Analytics, track events, and optimize websites for search engines. • Web Security Best Practices: Explore the essentials of web security, including secure coding practices, input validation, and authentication methods. Understand how to protect websites from common security threats.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN WEB DEV FOR MARKETING LEADERSHIP

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London School of International Business (LSIB)

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05 May 2025

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