Certificate in PPC Testing: Results-Oriented Approach
-- ViewingNowThe Certificate in PPC Testing: Results-Oriented Approach is a comprehensive course that equips learners with essential skills for optimizing pay-per-click (PPC) campaigns. This course is vital for digital marketers, PPC specialists, and business owners looking to maximize their online advertising ROI.
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โข Introduction to PPC Testing: Understanding the basics of Pay-Per-Click (PPC) testing, its importance, and how it contributes to a results-oriented approach.
โข Keyword Research and Analysis: Identifying high-performing keywords, analyzing their search volume, competition, and relevance to the business.
โข Ad Copywriting and Testing: Creating compelling ad copy, testing different variations, and optimizing ads for higher Click-Through Rates (CTR) and conversion rates.
โข Landing Page Optimization: Designing and testing landing pages for better user experience, increased conversion rates, and alignment with ad copy.
โข Bid Management Strategies: Implementing and optimizing manual and automated bid management strategies to achieve desired ad positions and return on ad spend.
โข Tracking and Measuring Results: Setting up and monitoring key performance indicators (KPIs), analyzing data, and making data-driven decisions.
โข Audience Targeting and Segmentation: Identifying and targeting specific audience segments, including demographics, interests, and behaviors, for optimal results.
โข Remarketing and Retargeting: Creating and executing remarketing campaigns to re-engage potential customers who have previously interacted with the business.
โข Advanced PPC Testing Techniques: Exploring and implementing advanced testing techniques, such as multivariate testing and geo-targeting, for continuous improvement.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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