Certificate in PPC for SaaS Companies

Name: Certificate in PPC for SaaS Companies
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The Certificate in PPC for SaaS Companies course is a comprehensive program designed to equip learners with the essential skills needed to excel in paid online advertising for Software as a Service (SaaS) companies. With the increasing demand for SaaS products and the competitive online advertising landscape, this course offers learners the opportunity to gain a deep understanding of PPC best practices, strategy, and optimization specifically for SaaS companies.

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AboutThisCourse

Throughout the course, learners will explore topics including keyword research, ad copywriting, landing page optimization, and data analysis, all while gaining hands-on experience with popular PPC platforms such as Google Ads and Bing Ads. By completing this course, learners will not only be able to develop and implement effective PPC campaigns, but they will also be well-positioned to advance their careers in the fast-paced and dynamic field of online advertising for SaaS companies.

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CourseDetails

• Understanding PPC
• Keyword Research for SaaS Companies
• Setting Up & Structuring PPC Campaigns
• Creating Compelling Ad Copy for SaaS Products
• Landing Page Optimization for PPC Conversions
• Tracking & Analyzing PPC Performance
• Advanced PPC Strategies for SaaS Companies
• Automation & Scripts in PPC Management
• Remarketing & Retargeting for SaaS Products

CareerPath

In today's digital age, Pay-Per-Click (PPC) campaigns have become an essential aspect of SaaS companies' marketing strategies. A Certificate in PPC for SaaS Companies can open doors to various roles and help professionals gain a competitive edge. Let's dive into the specifics of these roles using a 3D pie chart. PPC Specialist: Often responsible for managing day-to-day PPC campaigns, these professionals are the backbone of any PPC team. They require a solid understanding of platforms such as Google Ads and Bing Ads. PPC Manager: Overseeing multiple PPC campaigns, PPC Managers focus on strategy, team coordination, and client relationships. They must be skilled in data analysis and possess strong leadership qualities. SaaS PPC Expert: This role specializes in PPC campaigns for SaaS companies, requiring a deep understanding of the SaaS business model and the nuances of promoting subscription-based services. PPC Analyst: Focusing on data analysis and reporting, PPC Analysts provide insights to guide decision-making. They need strong analytical skills and familiarity with tools like Google Analytics. With a Certificate in PPC for SaaS Companies, professionals can enhance their skills and increase their value in the job market. The 3D pie chart illustrates the distribution of roles and highlights the variety of opportunities available in the field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC FOR SAAS COMPANIES

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London School of International Business (LSIB)

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05 May 2025

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