Certificate in PPC for E-commerce Success
-- ViewingNowThe Certificate in PPC for E-commerce Success is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising for e-commerce. This course is vital for individuals looking to advance their careers in digital marketing, as PPC is a critical component of any successful online marketing strategy.
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โข Fundamentals of PPC: Understanding the basics of Pay-Per-Click (PPC) advertising, including its benefits and how it works.
โข Keywords Research: Identifying relevant keywords and phrases for e-commerce PPC campaigns.
โข Google Ads Setup: Setting up and configuring a Google Ads account for e-commerce success.
โข Landing Page Optimization: Designing and optimizing landing pages for higher conversions and quality scores.
โข Ad Copywriting: Writing compelling ad copy to attract and convert potential customers.
โข Bid Management: Implementing effective bid management strategies for optimal ROAS (Return on Ad Spend).
โข Tracking and Analytics: Setting up and interpreting tracking and analytics tools to measure and improve campaign performance.
โข Advanced PPC Strategies: Exploring advanced PPC strategies, such as remarketing, shopping campaigns, and dynamic search ads.
โข Scaling and Automation: Learning how to scale and automate PPC campaigns for maximum efficiency and effectiveness.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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