Global Certificate in PPC for Digital Agencies

Name: Global Certificate in PPC for Digital Agencies
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The Global Certificate in PPC for Digital Agencies is a comprehensive course designed to provide learners with essential skills in Pay-Per-Click (PPC) advertising. This course is critical for digital marketing professionals seeking to enhance their PPC skills and stay updated on the latest industry trends and best practices.

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AboutThisCourse

In this course, learners will gain in-depth knowledge of PPC strategy development, campaign management, and optimization techniques. They will also learn how to use popular PPC platforms, such as Google Ads and Microsoft Advertising, to drive traffic, generate leads, and increase sales. With the increasing demand for PPC specialists in the digital marketing industry, this course is an excellent opportunity for learners to advance their careers. By earning this certification, learners will demonstrate their expertise in PPC advertising and their commitment to staying up-to-date with the latest industry developments. Overall, this course is essential for digital marketing professionals looking to enhance their skills, increase their earning potential, and stay competitive in the ever-evolving digital marketing landscape.

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CourseDetails

• PPC Fundamentals: Understanding PPC, its benefits, and key components such as keywords, ad groups, and campaigns.
• Keyword Research: Techniques for conducting effective keyword research, including the use of keyword planners and other tools.
• Ad Copywriting: Best practices for writing compelling ad copy that drives clicks and conversions.
• Landing Page Optimization: Designing and optimizing landing pages to maximize conversions and improve PPC performance.
• Bid Management: Strategies for managing and optimizing bids, including automated bidding options.
• Ad Extensions: Utilizing various ad extensions to enhance ad visibility and performance.
• Attribution Models: Understanding and implementing attribution models to accurately track and measure PPC performance.
• Reporting and Analysis: Techniques for analyzing PPC data, creating reports, and using insights to optimize campaigns.
• Cross-Channel PPC: Strategies for managing and optimizing PPC campaigns across multiple channels, including search engines and social media platforms.

CareerPath

The **Global Certificate in PPC** for Digital Agencies is designed to equip professionals with the latest trends and best practices in the PPC industry. With the growing demand for Pay-Per-Click (PPC) specialists, understanding the job market and skill requirements is vital for agencies and professionals alike. The sections below illustrate essential data on PPC roles, salaries, and skill demand in the United Kingdom. PPC Manager - 35% of the PPC market share in digital agencies The PPC Manager role requires a holistic understanding of the PPC landscape, including strategy development, campaign management, and team coordination. This position often demands extensive experience, as well as proficiency in various PPC platforms and tools. PPC Specialist - 30% of the PPC market share in digital agencies The PPC Specialist focuses on the tactical aspects of PPC campaign management, such as ad creation, keyword research, and bid management. This role requires strong analytical skills, attention to detail, and continuous learning to stay updated on industry trends. Digital Strategist - 20% of the PPC market share in digital agencies The Digital Strategist is responsible for aligning PPC efforts with the overall digital marketing strategy. This role requires strong communication skills, a deep understanding of customer behavior, and the ability to analyze and interpret data for insights. Analytics Specialist - 15% of the PPC market share in digital agencies The Analytics Specialist role focuses on analyzing and interpreting PPC campaign data, creating reports, and making data-driven recommendations. This role requires proficiency in various analytics tools, as well as a solid understanding of PPC best practices and trends. By gaining a deep understanding of these PPC roles and their market share, professionals and agencies can make informed decisions when it comes to staffing, skill development, and career progression. The Global Certificate in PPC for Digital Agencies is tailored to equip professionals with the necessary skills to excel in these roles and contribute to the success of their organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC FOR DIGITAL AGENCIES

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London School of International Business (LSIB)

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05 May 2025

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