Professional Certificate in Next-Gen Ad Targeting

Name: Professional Certificate in Next-Gen Ad Targeting
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The Professional Certificate in Next-Gen Ad Targeting is a comprehensive course that empowers learners with the essential skills needed to thrive in today's dynamic digital advertising landscape. This course focuses on cutting-edge ad targeting strategies, leveraging the latest advancements in machine learning, data analysis, and audience segmentation to deliver highly targeted and personalized advertising campaigns.

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AboutThisCourse

In an era where digital ad spend exceeds traditional advertising, the demand for skilled ad targeting professionals has never been higher. With this course, learners gain a competitive edge, developing the ability to create data-driven ad targeting strategies that maximize ROI and drive business growth. Through hands-on exercises and real-world examples, this course equips learners with the skills needed to advance their careers in digital advertising. By the end of the course, learners will have a deep understanding of next-generation ad targeting techniques, enabling them to deliver highly relevant and engaging ads to the right audiences at the right time.

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CourseDetails

• Audience Segmentation: Understanding Audience Data
• Programmatic Advertising: Overview and Best Practices
• Behavioral Targeting: Strategies and Techniques
• Cross-Device Tracking: Methods and Challenges
• Geo-Targeting: Location-Based Advertising Techniques
• Real-Time Bidding (RTB): Overview and Optimization
• Retargeting: Best Practices and User Experience
• Data Management Platforms (DMPs): Overview and Integration
• Attribution Modeling: Multi-Touch and Cross-Channel Attribution
• Artificial Intelligence (AI) and Machine Learning (ML) in Ad Targeting

CareerPath

The **Professional Certificate in Next-Gen Ad Targeting** is a valuable credential that equips learners with the necessary skills to excel in various roles in ad targeting, such as Digital Marketing Specialist, Data Analyst, SEO Specialist, Media Buyer, and Social Media Manager. These roles are in high demand in the UK, with a projected growth rate of 15% over the next five years. The average salary for these roles is also quite attractive, ranging from £30,000 to £60,000 per year, depending on the specific role and level of experience. As a result, pursuing a career in Next-Gen Ad Targeting can be financially rewarding and fulfilling. The Google Charts 3D Pie Chart above provides a visual representation of the market share of these roles, highlighting the demand for each position in the industry. With the increasing popularity of digital advertising, these roles are becoming increasingly important, and the need for skilled professionals in this field is expected to continue growing. In summary, the Professional Certificate in Next-Gen Ad Targeting is a valuable credential that can lead to a rewarding career in digital advertising. With the growing demand for skilled professionals in this field, there has never been a better time to pursue a career in ad targeting.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN NEXT-GEN AD TARGETING

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London School of International Business (LSIB)

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05 May 2025

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