Professional Certificate in E-commerce Marketing Analytics

Name: Professional Certificate in E-commerce Marketing Analytics
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The Professional Certificate in E-commerce Marketing Analytics is a comprehensive course that equips learners with essential skills for career advancement in the fast-growing e-commerce industry. This program emphasizes the importance of data-driven decision making and provides hands-on experience with industry-leading analytics tools.

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AboutThisCourse

In this course, learners will explore various aspects of e-commerce marketing analytics, including customer segmentation, conversion tracking, and A/B testing. They will also learn how to use data to optimize marketing strategies, improve customer engagement, and drive revenue growth. With the increasing demand for e-commerce professionals who can leverage data to drive business results, this course is highly relevant for anyone looking to advance their career in this field. By completing this program, learners will gain a competitive edge in the job market and be well-prepared to succeed in e-commerce marketing analytics roles.

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CourseDetails

• Unit 1: Introduction to E-commerce Marketing Analytics
• Unit 2: Data Collection Methods in E-commerce
• Unit 3: Web Analytics for E-commerce Performance
• Unit 4: Understanding Customer Behavior with Analytics
• Unit 5: Conversion Rate Optimization (CRO) Techniques
• Unit 6: Email Marketing Analytics
• Unit 7: Social Media Analytics in E-commerce
• Unit 8: Search Engine Optimization (SEO) Metrics
• Unit 9: Pay-Per-Click (PPC) Advertising Analytics
• Unit 10: Advanced Analytics for E-commerce Decision Making

CareerPath

The e-commerce marketing analytics sector is booming, with various roles contributing to this growth. As a professional in this field, understanding the job market trends and salary ranges is crucial. Here, we present a 3D pie chart visualizing the UK job market trends for three key roles: E-commerce Marketing Specialist, E-commerce Analyst, and Digital Marketing Manager (data from 2021). The E-commerce Marketing Specialist position leads the pack, accounting for 45% of the market. This role focuses on creating and optimizing marketing campaigns, managing social media platforms, and analyzing performance metrics. Following closely is the E-commerce Analyst role, which comprises 30% of the market. E-commerce Analysts are responsible for interpreting website traffic, sales data, and customer behavior to make informed decisions that drive business growth. Digital Marketing Managers take up the remaining 25% of the market. They lead marketing teams, manage budgets, and establish strategic marketing plans to promote brand awareness and increase revenue. As a professional, you can leverage this information to identify opportunities, improve your skillset, and advance your career in e-commerce marketing analytics. The UK job market offers a wealth of possibilities for those ready to embrace the challenges and rewards of this ever-evolving field.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN E-COMMERCE MARKETING ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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