Professional Certificate in TikTok Ads: Advanced Targeting

Name: Professional Certificate in TikTok Ads: Advanced Targeting
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The Professional Certificate in TikTok Ads: Advanced Targeting is a comprehensive course designed to equip learners with the essential skills required to excel in the rapidly growing world of TikTok advertising. This course focuses on advanced targeting strategies, enabling learners to create highly effective ad campaigns that reach the right audience at the right time.

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AboutThisCourse

In today's digital age, businesses are increasingly leveraging TikTok as a powerful marketing tool, leading to a surge in demand for professionals skilled in TikTok advertising. This course is an excellent opportunity for individuals looking to advance their careers in marketing, advertising, or social media management. Through hands-on exercises and real-world examples, learners will gain a deep understanding of TikTok's advertising platform and how to optimize campaigns for maximum engagement and ROI. By the end of the course, learners will have a solid portfolio of TikTok ad campaigns, showcasing their skills and expertise to potential employers.

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CourseDetails

• Unit 1: Introduction to TikTok Ads and the Power of Advanced Targeting
• Unit 2: Understanding TikTok's Advertising Ecosystem
• Unit 3: Setting Up Your TikTok Ads Account
• Unit 4: Demographics and Behavioral Targeting on TikTok
• Unit 5: Interest-Based Targeting: Reaching Relevant Audiences
• Unit 6: Custom Audiences: Leveraging Your Existing Customer Base
• Unit 7: Lookalike Audiences: Expanding Your Reach
• Unit 8: Advanced Bid Strategies: Maximizing Your TikTok Ads Performance
• Unit 9: Creating Compelling Ad Content for TikTok
• Unit 10: Analyzing and Optimizing TikTok Ads Performance

CareerPath

The TikTok Ads industry is booming, and so are related job opportunities. Here's a 3D pie chart showcasing the most in-demand roles and their market share in the UK. 1. **TikTok Ads Specialist (45%)** - As a TikTok Ads Specialist, you'll create and manage advertising campaigns on the platform, focusing on advanced targeting strategies. 2. **Social Media Manager (25%)** - Social Media Managers plan, execute, and manage social media marketing strategies, incorporating TikTok as a significant channel. 3. **Digital Marketing Manager (15%)** - Digital Marketing Managers oversee marketing campaigns across various digital platforms, including TikTok. 4. **Marketing Analyst (10%)** - Marketing Analysts evaluate the success of marketing campaigns, analyzing TikTok's performance and recommending improvements. 5. **Content Creator (5%)** - Content Creators develop engaging and shareable content for TikTok, enhancing brand awareness and user engagement. These roles demonstrate the growing importance of TikTok in the marketing world, requiring professionals to adapt and excel in this popular and ever-evolving platform.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN TIKTOK ADS: ADVANCED TARGETING

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London School of International Business (LSIB)

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05 May 2025

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