Professional Certificate in Ad Fraud & Campaign Performance

Name: Professional Certificate in Ad Fraud & Campaign Performance
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The Professional Certificate in Ad Fraud & Campaign Performance is a comprehensive course designed to address the growing challenge of ad fraud and the need for effective campaign performance evaluation. This certificate program highlights the importance of identifying and mitigating fraudulent activities, ensuring clean and ethical digital advertising practices.

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AboutThisCourse

In today's data-driven world, understanding how to optimize ad campaigns is crucial for digital marketing professionals. This program equips learners with essential skills to monitor, analyze, and enhance campaign performance, leading to improved ROI and business growth. By completing this course, learners demonstrate their commitment to industry best practices and ethical standards, making them valuable assets in their organizations. The knowledge and skills gained from this program will empower professionals to advance their careers in digital marketing, advertising, and data analysis.

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CourseDetails

• Understanding Ad Fraud: An Introduction
• Types of Ad Fraud: Bots, Click Farms, and Human Traffic
• Ad Fraud Detection Techniques: Machine Learning & Statistical Analysis
• Campaign Performance Metrics: CTR, CPC, CPM, and Conversion Rates
• Attribution Models: Last Click, First Click, and Multi-Channel
• Viewability and Ad Fraud: The Impact of Viewability on Campaign Performance
• Mobile Ad Fraud: In-App and Mobile Web Threats
• Brand Safety and Ad Fraud: Protecting Your Brand from Unwanted Associations
• Anti-Fraud Tools and Solutions: Choosing the Right Solution for Your Business
• Measuring and Reporting Campaign Performance: Best Practices for Ad Fraud Prevention

CareerPath

The **Professional Certificate in Ad Fraud & Campaign Performance** is a valuable credential for professionals in the UK digital marketing landscape. This section features a 3D pie chart that illustrates the distribution of key roles in ad fraud detection, campaign performance analysis, and digital marketing consulting. With ad fraud being a growing concern for businesses and the need for effective campaign performance analysis, the demand for skilled professionals in this field is increasing. The chart above represents four prominent roles in ad fraud and campaign performance, namely Ad Fraud Analyst, Campaign Performance Specialist, Data Scientist (Marketing Focus), and Digital Marketing Consultant. By visualising the percentage distribution of these roles, the chart effectively communicates the relative importance and relevance of each position in today's industry. As a **Ad Fraud Analyst**, you'll be at the forefront of detecting and preventing fraudulent activities in online advertising, ensuring the integrity and effectiveness of marketing campaigns. In this role, you can expect a salary range between £30,000 and £45,000 per year on average. As a **Campaign Performance Specialist**, your primary responsibility will be to evaluate and optimise marketing campaigns, ensuring maximum return on investment. With a salary range between £35,000 and £55,000 per year, this role is essential for businesses aiming to maximise their advertising budgets. In the role of a **Data Scientist (Marketing Focus)**, you will leverage data-driven techniques to drive marketing strategies and inform decision-making processes. With an average salary ranging between £45,000 and £70,000, this role is highly sought after in the industry. Lastly, **Digital Marketing Consultants** provide expert guidance to businesses on their digital marketing strategies, ensuring they stay competitive and achieve their marketing goals. With a salary range between £40,000 and £70,000 per year, this role requires a strong understanding of various digital marketing disciplines, including ad fraud and campaign performance. Overall, the **Professional Certificate in Ad Fraud & Campaign Performance** provides a comprehensive education, equipping professionals with the necessary skills to excel in these high-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD FRAUD & CAMPAIGN PERFORMANCE

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London School of International Business (LSIB)

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05 May 2025

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