Advanced Certificate SEO & Analytics for Digital Marketing

Name: Advanced Certificate SEO & Analytics for Digital Marketing
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The Advanced Certificate SEO & Analytics for Digital Marketing is a comprehensive course designed to empower learners with cutting-edge skills in Search Engine Optimization (SEO) and Analytics. In today's digital age, these skills are in high demand, with companies increasingly seeking professionals who can help them optimize their online presence and analyze marketing data for strategic decision-making.

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AboutThisCourse

This course equips learners with essential skills including keyword research, on-page and off-page optimization, Google Analytics, and data interpretation. It is ideal for marketing professionals, business owners, and anyone interested in a career in digital marketing. By the end of the course, learners will have the ability to drive organic traffic, improve search engine rankings, and make data-driven decisions, thereby enhancing their career prospects and contributing to business growth.

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CourseDetails

• Advanced Keyword Research: Understanding searcher intent, long-tail keywords, and keyword research tools.
• On-Page Optimization: Title tags, meta descriptions, header tags, URL structure, and internal linking.
• Technical SEO: Site speed, mobile optimization, XML sitemaps, structured data, and crawlability.
• Link Building Strategies: White-hat link building techniques, content marketing, and outreach tactics.
• Local SEO: Google My Business, local citations, online reviews, and local link building.
• SEO Analytics: Setting up and tracking key performance indicators (KPIs), Google Analytics, and Google Search Console.
• Advanced Analytics: Multi-channel attribution, cohort analysis, and advanced segmentation.
• SEO A/B Testing: Running controlled experiments to optimize website elements for search engine rankings.
• SEO for E-commerce: Site architecture, product page optimization, and review generation.
• SEO Trends and Future Developments: Voice search, artificial intelligence, and machine learning in SEO.

CareerPath

The advanced certificate in SEO & Analytics for digital marketing prepares professionals for in-demand roles in the UK market. The 3D pie chart highlights the distribution of roles and their relevance in the industry: 1. **SEO Specialist**: With a 30% share, SEO specialists focus on optimizing websites to improve organic search rankings and visibility. 2. **Analytics Manager**: Holding 25%, Analytics Managers analyze data, create reports, and provide recommendations for digital marketing strategies. 3. **Content Marketing Coordinator**: With 20%, Content Marketing Coordinators plan, create, and manage content for digital marketing campaigns. 4. **Social Media Strategist**: At 15%, Social Media Strategists develop and execute social media marketing plans to increase brand awareness and engagement. 5. **PPC Analyst**: Completing the lineup, PPC Analysts manage pay-per-click advertising campaigns to maximize ROI. These roles demonstrate the diverse opportunities and skill demand within the UK's digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE SEO & ANALYTICS FOR DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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