Advanced Certificate in Cross-Platform Ad Measurement

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The Advanced Certificate in Cross-Platform Ad Measurement is a comprehensive course designed to equip learners with the skills necessary to thrive in the rapidly evolving digital advertising industry. This course focuses on the critical area of cross-platform ad measurement, an essential skill in today's multi-device world.

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AboutThisCourse

In this age of big data, marketers need to understand how to measure ad performance across various platforms accurately. This course is essential for professionals looking to advance their careers in digital marketing, market research, or data analysis. Learners will gain a deep understanding of the latest ad measurement methodologies, tools, and techniques, enabling them to provide strategic insights and make data-driven decisions. The course covers topics such as cross-platform attribution, viewability, brand safety, and fraud detection. By the end of this course, learners will be able to demonstrate their expertise in cross-platform ad measurement, making them highly valuable to employers.

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CourseDetails

• Cross-Platform Ad Attribution Fundamentals
• Advanced Cross-Device Tracking Techniques
• Multi-Touch Attribution Models in Ad Measurement
• Measuring Ad Performance Across Web and App
• Advanced Cross-Platform Data Integration
• Utilizing Machine Learning in Cross-Platform Ad Measurement
• Overcoming Challenges in Cross-Platform Ad Measurement
• Advanced Analytics for Cross-Platform Ad Campaign Optimization
• Case Studies in Cross-Platform Ad Measurement

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN CROSS-PLATFORM AD MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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