Professional Certificate in TikTok Ads: Performance Marketing

Name: Professional Certificate in TikTok Ads: Performance Marketing
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The Professional Certificate in TikTok Ads: Performance Marketing is a valuable course for digital marketers seeking to expand their skillset in one of the fastest-growing social media platforms. This certificate course focuses on TikTok's unique ad formats and targeting options, equipping learners with the skills to create and manage successful ad campaigns.

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AboutThisCourse

With over 1 billion active users, TikTok's advertising potential is immense, making this course essential for professionals looking to stay ahead of the curve. By completing this course, learners will gain the practical knowledge and expertise to drive performance marketing campaigns, enhancing their career prospects and value to employers. In a world where social media advertising is increasingly important, the Professional Certificate in TikTok Ads: Performance Marketing course is a vital investment in your professional development.

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CourseDetails

• Unit 1: Introduction to TikTok Ads
• Unit 2: Setting Up TikTok Ads Account
• Unit 3: Understanding TikTok Ads Manager
• Unit 4: Creating Effective TikTok Ads Campaigns
• Unit 5: Targeting Strategies for TikTok Ads
• Unit 6: TikTok Ads Formats and Placements
• Unit 7: Optimizing TikTok Ads for Performance
• Unit 8: Measuring TikTok Ads Performance
• Unit 9: TikTok Ads Best Practices
• Unit 10: Advanced TikTok Ads Strategies

CareerPath

The Professional Certificate in TikTok Ads: Performance Marketing is a valuable addition to any digital marketing professional's skillset. With the ever-growing importance of social media advertising, it's no surprise that roles focused on TikTok ads and performance marketing are in high demand. Let's explore the distribution of these roles and their respective market presence. In the UK, the most common role is the TikTok Ads Specialist, accounting for 35% of the market. These professionals are responsible for creating, managing, and optimizing TikTok ad campaigns to maximize performance. Next, with a 30% market share, we have the Performance Marketing Manager. This role oversees all digital marketing efforts, including TikTok ads, and ensures that campaigns are aligned with the organization's goals and objectives. Influencer Marketing Managers, who focus on building relationships with influencers and integrating them into TikTok ad strategies, represent 20% of the market. Lastly, the Content Creator (TikTok) role, responsible for creating engaging content for TikTok, accounts for 15% of the market. These creators often collaborate with TikTok Ads Specialists and Influencer Marketing Managers to produce content for sponsored campaigns. By understanding the distribution of these roles, professionals in the field can better position themselves for success in the TikTok ads and performance marketing landscape. The Professional Certificate in TikTok Ads: Performance Marketing can help you build the skills necessary to excel in any of these roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN TIKTOK ADS: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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