Certificate in PPC Testing: Performance Measurement

Name: Certificate in PPC Testing: Performance Measurement
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The Certificate in PPC Testing: Performance Measurement is a comprehensive course designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course focuses on the importance of PPC testing and performance measurement, providing learners with a solid understanding of key concepts and best practices.

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AboutThisCourse

In today's digital age, PPC advertising has become a critical component of any successful marketing strategy. The demand for skilled PPC professionals is at an all-time high, making this course an excellent opportunity for career advancement. Throughout the course, learners will gain hands-on experience with industry-leading tools and techniques for creating, testing, and measuring the performance of PPC campaigns. By the end of the course, learners will have a portfolio of PPC testing projects to showcase their skills to potential employers, providing a distinct competitive advantage in the job market.

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CourseDetails

• Unit 1: Introduction to PPC Testing
• Unit 2: Keywords Research and Selection
• Unit 3: Ad Copywriting and Testing
• Unit 4: Landing Page Optimization for PPC
• Unit 5: Setting Up and Tracking PPC Campaigns
• Unit 6: Performance Measurement Basics
• Unit 7: Metrics for PPC Testing
• Unit 8: A/B Testing in PPC
• Unit 9: Advanced PPC Testing Techniques
• Unit 10: Analyzing and Interpreting PPC Test Results

CareerPath

The Certificate in PPC (Pay-Per-Click) Testing provides a solid foundation for those looking to specialize in performance measurement for online advertising campaigns. The program covers essential skills, including keywords research, ad copywriting, budget tracking, conversion tracking, and A/B testing. The demand for these skills in the UK market is high, with an average salary range between £25,000 and £50,000 per year. In this interactive 3D pie chart, we illustrate the demand for these PPC testing skills in the UK: * **Keywords research** (45,000 annual job opportunities): Professionals with in-depth knowledge of keywords research help businesses target the right audience with specific search terms. * **Ad copywriting** (35,000 annual job opportunities): Creating compelling ad copy is crucial for improving click-through rates and attracting potential customers. * **Budget tracking** (25,000 annual job opportunities): Monitoring and optimizing advertising budgets ensures that businesses allocate resources efficiently and effectively. * **Conversion tracking** (50,000 annual job opportunities): Implementing and analyzing conversion tracking data allows professionals to measure the success of their PPC campaigns. * **A/B testing** (40,000 annual job opportunities): Professionals with expertise in A/B testing can optimize ad campaigns by comparing different elements and selecting the most effective ones. By gaining proficiency in these areas, professionals can advance their careers in the thriving PPC testing field and help businesses maximize their return on investment for online advertising campaigns.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PPC TESTING: PERFORMANCE MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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