Advanced Certificate in Ad Tech & Information Literacy

Name: Advanced Certificate in Ad Tech & Information Literacy
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The Advanced Certificate in Ad Tech & Information Literacy is a vital course designed to empower learners with cutting-edge skills in the Ad Tech industry. This program focuses on developing a deep understanding of advertising technology, data analysis, and information literacy.

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AboutThisCourse

In today's digital age, Ad Tech has become increasingly important for businesses to effectively reach their target audience. As a result, there is a high demand for professionals who possess a strong understanding of Ad Tech and information literacy skills. This certificate course equips learners with the essential skills needed to excel in this field, including programmatic advertising, data analytics, and digital media planning. By completing this course, learners will be able to demonstrate their expertise in Ad Tech and position themselves for career advancement opportunities. Invest in your future and gain a competitive edge in the Ad Tech industry with the Advanced Certificate in Ad Tech & Information Literacy.

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CourseDetails

• Advanced Ad Tech Fundamentals
• Programmatic Advertising & Real-Time Bidding (RTB)
• Cross-Channel Ad Tech Strategies
• Data Management Platforms (DMPs) & Audience Segmentation
• Ad Fraud Detection & Prevention
• Multi-Touch Attribution & Campaign Analytics
• Information Literacy for Ad Tech Professionals
• Ethical & Legal Considerations in Ad Tech
• Future Trends in Ad Tech & Information Literacy

CareerPath

The Advanced Certificate in Ad Tech & Information Literacy is a valuable credential for professionals seeking to grow their skillset and excel in the ever-evolving advertising technology landscape. This section highlights relevant job market trends, salary ranges, and skill demand in the UK through a 3D pie chart. The chart showcases the following roles and their respective percentages within the industry: 1. **Digital Marketing Specialist (35%)** - These professionals are responsible for creating, managing, and optimizing digital marketing campaigns across various channels and platforms. 2. **Data Analyst (25%)** - Data analysts collect, process, and interpret complex data sets to derive actionable insights and inform strategic decisions within the ad tech ecosystem. 3. **SEO Specialist (20%)** - These professionals optimize websites and content to improve search engine rankings and drive organic traffic, resulting in increased brand visibility and conversion rates. 4. **Ad Operations Manager (15%)** - Ad ops managers oversee the technical aspects of digital advertising campaigns, ensuring seamless execution and cross-functional collaboration. 5. **Programmatic Media Buyer (5%)** - Programmatic media buyers leverage automation and real-time bidding to purchase and optimize ad inventory across various channels and platforms. This responsive 3D pie chart is built using Google Charts, allowing for a visually appealing and interactive representation of the data. By setting the width to 100% and height to an appropriate value, the chart adapts to all screen sizes, providing valuable insights to users on any device.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD TECH & INFORMATION LITERACY

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London School of International Business (LSIB)

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05 May 2025

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