Advanced Certificate PR Video: Connected Strategies

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The Advanced Certificate PR Video: Connected Strategies course is a comprehensive program designed to meet the growing industry demand for professionals skilled in PR video production and strategy. This course emphasizes the importance of video in PR and equips learners with essential skills for career advancement in this field.

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AboutThisCourse

The course covers various topics, including video production, strategy development, and distribution. Learners will gain hands-on experience in creating compelling videos that engage audiences and communicate key messages effectively. They will also learn how to develop and implement connected strategies that integrate video with other PR tactics to maximize impact. In today's digital age, video is a critical component of PR campaigns. This course will provide learners with the skills and knowledge necessary to succeed in this increasingly important field. By completing this course, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations' PR efforts.

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• Video Production Basics: This unit will cover the fundamentals of video production, including equipment, lighting, sound, and editing techniques. • PR Video Strategy: Students will learn how to develop a comprehensive PR video strategy that aligns with their organization's overall communications goals. • Connected Strategies: This unit will explore how to integrate PR video with other digital channels, such as social media, email marketing, and webinars. • Audience Analysis: Students will learn how to analyze their target audience and create videos that resonate with their interests and pain points. • Metrics and Analytics: This unit will cover how to measure the success of PR video campaigns using metrics such as views, engagement, and conversion rates. • Storytelling Techniques: Students will learn how to craft compelling narratives that engage and inspire viewers. • Video SEO: This unit will explore how to optimize PR videos for search engines, including keyword research, metadata optimization, and backlinking strategies. • Video Accessibility: Students will learn how to make PR videos accessible to all viewers, including those with disabilities. • Crisis Communications: This unit will cover how to use PR video to manage crises and protect an organization's reputation. • Ethics in PR Video: Students will learn about the ethical considerations involved in PR video production, including issues related to truthfulness, transparency, and privacy.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE PR VIDEO: CONNECTED STRATEGIES
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London School of International Business (LSIB)
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05 May 2025
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