Global Certificate in Storytelling and Content Marketing

Name: Global Certificate in Storytelling and Content Marketing
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The Global Certificate in Storytelling and Content Marketing is a comprehensive course that equips learners with the essential skills needed to excel in today's digital marketing landscape. With a focus on the art of storytelling and content creation, this course provides a deep understanding of how to create compelling content that engages audiences and drives business results.

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AboutThisCourse

In an era where content marketing is a critical component of any successful marketing strategy, this course is more relevant than ever. According to the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers, and 72% say it has increased their lead generation and engagement. This course provides learners with the practical skills and knowledge needed to meet this growing demand. Through a combination of video lectures, hands-on exercises, and real-world examples, learners will develop a deep understanding of content marketing strategies, storytelling techniques, and content creation tools. By the end of the course, learners will have a portfolio of work to showcase their skills and be prepared to advance their careers in content marketing.

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CourseDetails

• Unit 1: Introduction to Storytelling and Content Marketing
• Unit 2: The Power of Storytelling in Content Marketing
• Unit 3: Crafting Engaging and Compelling Brand Stories
• Unit 4: Building a Content Marketing Strategy with Storytelling at Its Core
• Unit 5: The Art of Visual Storytelling in Content Marketing
• Unit 6: Utilizing Data and Research in Story-Driven Content
• Unit 7: Telling Authentic and Credible Brand Stories
• Unit 8: Creating a Content Marketing Calendar for Storytelling
• Unit 9: Measuring the Effectiveness of Storytelling in Content Marketing
• Unit 10: Future Trends and Innovations in Storytelling and Content Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN STORYTELLING AND CONTENT MARKETING

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London School of International Business (LSIB)

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05 May 2025

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