Executive Development Programme in Brand Building on Twitter

Name: Executive Development Programme in Brand Building on Twitter
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The Executive Development Programme in Brand Building on Twitter certificate course is a powerful learning opportunity for professionals seeking to excel in brand development and management. This program focuses on harnessing the unique potential of Twitter, a platform with over 330 million monthly active users, for effective brand building.

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AboutThisCourse

In today's digital age, understanding how to build and manage brands on social media is not just important, but essential. This course equips learners with the skills to leverage Twitter's real-time, global reach to create compelling brand narratives, engage with audiences, and drive business growth. By the end of this course, learners will have developed a comprehensive understanding of Twitter's brand building capabilities, learned how to create and implement effective brand strategies on the platform, and gained the skills to measure and analyze the success of their efforts. This program is a valuable investment for any professional looking to advance their career in brand management, digital marketing, or social media strategy.

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CourseDetails

• Understanding Twitter for Brand Building: an overview of the platform, its user demographics, and how it can be used for brand building. • Building a Twitter Brand Strategy: creating a comprehensive plan for using Twitter to build a brand, including setting goals, identifying target audiences, and choosing the right tone and voice. • Crafting Effective Tweets: best practices for writing tweets that get noticed, including tips on length, language, and visuals. • Building a Twitter Community: strategies for growing and engaging a following on Twitter, including tips on networking, influencer outreach, and community management. • Measuring Twitter Success: methods for tracking the impact of a Twitter brand strategy, including key performance indicators (KPIs) and analytics tools. • Staying Up-to-Date with Twitter Trends: staying current on new features, updates, and trends on Twitter to ensure a brand's strategy remains relevant and effective. • Handling Twitter Crisis Management: best practices for handling negative feedback, customer complaints, and other potential crises on Twitter. • Utilizing Twitter Advertising: an overview of Twitter's advertising options and how they can be used to amplify a brand's message and reach. • Integrating Twitter with Other Marketing Channels: strategies for incorporating Twitter into a broader marketing plan, including coordinating with other social media platforms, email marketing, and content marketing.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND BUILDING ON TWITTER

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London School of International Business (LSIB)

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05 May 2025

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