Advanced Certificate in Performance Marketing & Retention

Name: Advanced Certificate in Performance Marketing & Retention
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The Advanced Certificate in Performance Marketing & Retention is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This program focuses on performance marketing strategies, customer retention, and loyalty management, which are vital in today's data-driven marketing landscape.

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AboutThisCourse

In an era where businesses increasingly demand measurable results, this course's industry-relevant content enables learners to create and optimize performance marketing campaigns, analyze customer behavior, and leverage data-driven insights to boost customer retention and loyalty. The course highlights the importance of aligning marketing efforts with business goals, ensuring a strong return on investment (ROI). By completing this advanced certificate program, learners will be well-positioned to excel in various digital marketing roles, such as performance marketing specialist, retention marketing manager, or digital marketing analyst. Stand out in the competitive job market with this industry-recognized certification and elevate your digital marketing career today.

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• Advanced Performance Marketing: Strategies & Techniques – Understanding the key principles and advanced strategies in performance marketing, including campaign optimization, attribution models, and audience targeting. • Retention Marketing: Maximizing Customer Lifetime Value – Exploring the importance of customer retention, its impact on business growth, and strategies to maximize customer lifetime value. • Multi-Channel Attribution Modeling & Analysis – Diving into the complex world of multi-channel attribution modeling, understanding the different attribution models, and learning how to analyze and interpret the data. • Advanced Analytics for Performance Marketing – Mastering advanced analytics techniques, including data visualization, predictive modeling, and experimentation, to improve the effectiveness of performance marketing campaigns. • Retention Marketing Automation & Tools – Examining the latest retention marketing automation tools and technologies, and learning how to implement and use them to improve customer engagement and retention. • Behavioral Segmentation & Targeting in Performance Marketing – Understanding the importance of behavioral segmentation in performance marketing, and learning how to target and engage specific customer segments based on their behavior. • Advanced Email Marketing for Retention – Exploring advanced email marketing strategies, including automation, personalization, and testing, to improve customer engagement and retention. • Social Media & Influencer Marketing for Retention – Learning how to use social media and influencer marketing to build relationships with customers and improve retention. • Mobile Marketing for Performance Marketing & Retention – Understanding the unique opportunities and challenges of mobile marketing, and learning how to use it to improve performance marketing and retention. • Measuring the ROI of Retention Marketing – Examining the key metrics and KPIs for measuring the ROI of retention marketing, and learning how to optimize campaigns for maximum impact.

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Advanced Certificate in Performance Marketing & Retention: Prepare for In-Demand Careers In the ever-evolving digital landscape, businesses are increasingly relying on performance marketing and retention strategies to drive growth and maximize customer lifetime value. This advanced certificate program equips learners with the skills and knowledge needed to succeed in various in-demand roles. Here's a glimpse into the job market trends, salary ranges, and skill demand for these roles in the UK: 1. **Performance Marketing Manager**: These professionals are responsible for planning, executing, and optimizing digital marketing campaigns to increase revenue, conversions, and return on investment. According to Glassdoor, the average salary for a Performance Marketing Manager in the UK is around £45,000 per year. 2. **SEO Specialist**: SEO experts focus on improving website visibility and organic search rankings through various on-page and off-page optimization techniques. The average salary for an SEO Specialist in the UK is approximately £30,000 per year. 3. **Content Marketing Specialist**: Content Marketing Specialists create, curate, and manage engaging content assets to attract and retain customers, driving website traffic and conversions. The average salary for a Content Marketing Specialist in the UK is around £30,000 per year. 4. **Social Media Manager**: These professionals develop and execute social media strategies to boost brand awareness, engagement, and lead generation across various platforms. The average salary for a Social Media Manager in the UK is roughly £30,000 per year. 5. **Email Marketing Specialist**: Email Marketing Specialists design, implement, and optimize email campaigns to nurture leads, increase conversions, and maintain customer relationships. The average salary for an Email Marketing Specialist in the UK is approximately £26,000 per year. With a growing emphasis on digital marketing and customer retention, these roles are expected to remain in high demand in the UK and beyond. By enrolling in the Advanced Certificate in Performance Marketing & Retention, you'll be well-positioned to capitalize on these trends and advance your career in the dynamic world of digital marketing.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN PERFORMANCE MARKETING & RETENTION

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London School of International Business (LSIB)

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05 May 2025

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